#app stores

#app stores

Sarah Cardell, the CMA's chief executive, said the agreements marked an important milestone. "These proposed commitments will boost the UK's app economy and are the first of many measures," she said. "The ability to secure immediate commitments from Apple and Google reflects the unique flexibility of the UK's digital markets competition regime and offers a practical route to swiftly address the concerns we've identified."

Among other findings, the CMA discovered that U.K. mobile device owners are unlikely to switch between Apple and Google's mobile platforms once they have adopted the ecosystem of their choice. It noted that both platforms require businesses to distribute apps through their app stores to reach consumers. Notably, it also said that new technologies, like AI, were "unlikely to eliminate Apple or Google's market power over the five-year designation period."

The way we download apps onto our phones could be about to change after a ruling from the UK's competition regulator. The Competition and Markets Authority (CMA) has designated the two tech giants as having "strategic market status" - effectively saying they have a lot of power over mobile platforms. This means Apple and Google may have to make changes, after the CMA said they "may be limiting innovation and competition".