The CMA designated Google with Strategic Market Status to address its dominant UK search position and enable targeted interventions that promote competition, including among gen-AI search tools.
Google holds strategic market status in UK online search with over 90% share, enabling the CMA to pursue proportionate, targeted regulatory interventions.
UK competition cops unlock Google search crackdown powers
UK regulator designates Google with 'strategic market status', granting sweeping powers to impose conduct requirements on its search and advertising businesses.
