"Online search is evolving as gen AI tools become more widely used, but the CMA must still act to tackle the harmful dominance Google has now and to promote competition between gen AI search tools."
"Designating Google with SMS enables us to consider proportionate, targeted interventions to ensure that general search services are open to effective competition, and that consumers and businesses that rely on Google can have confidence that they are treated fairly,"
"inhibit UK innovation and growth, potentially slowing product launches at a time of profound AI-based innovation."
"I think we can expect Google and all the other big tech firms that are being subjected to these new rules to try and defend their practices on the basis that they are pro-consumer,"
Google Search commands over 90 percent of general search queries in the UK and UK firms collectively spent more than £10 billion on Google search advertising in 2024. Designation as Strategic Market Status enables consideration of proportionate, targeted interventions to open general search services to effective competition and to ensure consumers and businesses are treated fairly. Google warned that some proposed interventions could inhibit UK innovation and growth, slow AI product launches, and harm businesses by forcing price increases. Legal experts expect dominant tech firms to defend practices as pro-consumer and resist constraints on product development.
Read at WIRED
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