"The Competition and Markets Authority (CMA) has proposed what it describes as a "package of measures" to improve how Google delivers search services in the UK. Last October, the CMA classified Google search and search advertising with strategic market status (SMS). This designation enables it to consider proportionate, targeted interventions to ensure that general search services are open to effective competition, and that consumers and businesses relying on Google can have confidence that they are treated fairly."
"Looking at Google's AI Overview functionality, the CMA has proposed that Google gives publishers a meaningful choice over how their content is used in AI-generated responses within and outside internet searches. The CMA also wants Google to be more transparent about how publisher content feeds into AI-generated responses in search, and how people use these features. In addition, it is calling for proper attribution of publisher content in AI results, along with a clear explanation of how this works."
The Competition and Markets Authority has proposed measures to improve how Google delivers search services in the UK, following its designation of Google search and search advertising with strategic market status (SMS) last October. The SMS status allows targeted interventions to promote effective competition and fair treatment for consumers and businesses. The CMA is focused on how Google’s AI-generated search responses use publisher content and on protecting around 200,000 UK businesses that spend £10bn annually on Google advertising. The CMA proposed that Google give publishers meaningful choice over AI use of their content, increase transparency about content feeding into AI results, provide proper attribution and clear explanations, and ensure organic search rankings are fair.
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