Employees in advertising are reliant on AI tools for research and idea generation, with concerns about misuse and lack of verification, raising questions around productivity and information security.
Your average decision-maker's inbox is overflowing with so-called 'thought leadership'... over half were likely written by AI. Buyers will stop reading if a post feels machine-generated.
AI is no longer just in the back office. It's front and center in every customer and employee conversation, and it's being brought to organizations in ways they can tangibly see and benefit from.