Qualtrics, a prominent data collection company, is integrating agentic AI into its offerings to improve how businesses respond to consumer feedback. Brad Anderson, product president, highlights the transformative role AI plays, moving from backend support to a pivotal part of customer and employee interactions. Agentic AI enables companies to not only understand but also act on insights efficiently. Despite varying levels of adoption among organizations, with some eager and others more cautious, Qualtrics aims to empower its 20,000 clients across various industries to leverage AI for actionable insights.
AI is no longer just in the back office. It's front and center in every customer and employee conversation, and it's being brought to organizations in ways they can tangibly see and benefit from.
Agentic AI goes a step further by unlocking action at scale, allowing businesses to respond to insights quickly and effectively.
Some are carefully evaluating how it benefits their customers and employees, while others see it as transformative not just for their business but for the world.
Qualtrics introduced conversational feedback, using AI to analyze responses and generate real-time follow-up questions, to better respond to customer needs.
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