How the most unhappy customers can help you make profits
Churn is inevitable in businesses, but learning from departing users can help decrease churn rates and increase retention.
Social listening secrets: Brand sentiment beyond keywords - PR Daily
Use alerts for monitoring campaign performance, sentiment, audience responses. Keep track of competitors and inspirations for social media success. Learn from negative feedback.
Engage with positive feedback to turn customers into fans. Create press releases tailored for social media engagement and leverage the benefits of social listening.