#ai-disruption

#ai-disruption

He predicted software would take over large swaths of the economy, and that's exactly what happened. Books became software, and Amazon beat Barnes & Noble. Movies became software, and Netflix won. Music became software, and Spotify rules over labels. Now, we've entered a new era in which some software companies could be eaten by AI. This technology makes it easier to use and create new software, challenging established SaaS providers and upending business models.

At first, I took things a bit personally, but then when I connected with other fellow agency owners and consultants, I noticed that many of them were going through the same thing at some level, at least on the marketing side.The truth is that we're at an inflection point. The forces reinventing marketing are not merely external; they're structural. Economic shifts are the main driver, but also AI disruptions, talent trends and evolving client expectations are fundamentally altering the way value is delivered.

More recently, I introduced the Enron documentary to my daughter, and I was shocked all over again by how much that company wooed Wall Street while pursuing wild, expensive infrastructure projects. These two threads just came together in the form of a fascinating interview I just spotted: The Institute for New Economic Thinking scored an interview with famed short seller Jim Chanos recently.