"Your business model worked in 2024. It might be dead by December 2026. AI tools are getting cheaper, faster, and more capable every quarter. The companies that survive will be the ones who build moats that machines cannot cross. Most founders think they have time to figure this out. They believe their expertise or relationships will protect them. They scroll past AI news thinking it applies to someone else's industry. That comfortable denial is the fastest path to irrelevance."
"Running Coachvox AI since 2023, and meeting other AI founders, has shown me exactly which businesses will make it and which will become obsolete. The patterns are clear. The protective measures are specific. And the window for implementing them is closing. 5 ways to protect your business from AI disruption Build a personal brand now People want to know who is running the show. They want to buy into your belief system before they buy your product."
AI tools are accelerating in capability and cost-efficiency, threatening current business models and enabling commoditization of content and routine work. Founders who assume expertise or relationships will insulate them risk rapid obsolescence. Protective measures include cultivating a visible personal brand to reduce marketing costs and build trust, hiring employees who produce work beyond AI parity, and training teams to use AI to amplify productivity. Implementing specific moats that machines cannot cross is urgent, as the window to adapt narrows toward late 2026. Companies that execute these measures can preserve differentiation and survive AI-driven disruption.
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