"It felt like faith, God, or whatever you believe in, was looking down and saying 'Wait a second, before going after your dream, you need to prepare yourself. You need to be ready,'"
"I needed to get ready for probably my dream job: Being in tech, in a world where tech is about to completely change the way we live."
"How can we evolve our portfolio to be as meaningful as possible to people and to the business? This is the overall mission."
Mauro Porcini is Samsung Electronics' first-ever chief design officer and describes his career path as a calling that required preparation. He moved from Gallarate near Milan to work at Samsung's R&D center near Seoul's Gangnam district and brings a distinctive personal style. Samsung historically relied on a large internal design workforce to build brand prestige and compete with Apple. Market shifts include Apple likely overtaking Samsung in smartphones in 2025 and Chinese firms such as Xiaomi and TCL encroaching on premium segments. Artificial intelligence threatens to change smart-device capabilities. Samsung hired an outsider to evolve its product portfolio to better serve people and the business.
Read at Fortune
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