"Most major marketing shifts don't announce themselves with a press release; they strike with a shock that scatters the chessboard. I witnessed this firsthand during the dot-com boom - a tectonic event that substantially rewired my profession. And yet, the disruption we face today from artificial intelligence represents a shift of even greater magnitude. It isn't simply a new tool; it feels more like an extinction event for an entire way of working."
"The first casualties of AI are the very functions we once considered core to our daily work, such as ad production, content creation and analytics reporting. Any task that follows a predictable loop is now on the path to automation. But here lies the paradox: as the cost of content creation plummets to zero, so does its strategic value. We are hurtling toward a future saturated with infinite, interchangeable output. A sea of sameness."
Artificial intelligence is producing a more profound marketing disruption than prior industry shifts, operating less as a new tool and more like an extinction event for traditional workflows. Predictable and repeatable tasks such as ad production, content creation, and analytics reporting are being automated. As content creation costs fall toward zero, strategic differentiation erodes and markets approach saturation with interchangeable output. Consumers increasingly tune out formulaic messaging and detect bot-like content, undermining the effectiveness of automated volume. Enduring relevance will depend on human capabilities in strategy and orchestration, requiring marketers to adapt or risk obsolescence.
Read at Entrepreneur
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