Advertising is becoming more of a priority in the boardroom - for real time this time.It's an oft-touted claim whenever times get tough: CEOs who continue to advertise during downturns end up on top.Few CFOs buy into this viewpoint, however.Instead, they tend to cut advertising first during these moments because it's a variable cost that can be quickly halted.
#people #social-media #advertising #essentially #high-levels #digital-advertising #economic-growth #business-intelligence #automotive-industry
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