Forget the mainstream niche communities are the future of digital culture.Whalar's Aime Hunter breaks down the changing landscape and identifies the five key learnings for going niche.TikTok is changing both pop culture and brand / Credit: Adobe Stock Mainstream culture is changing as we know it.For millennials, popular culture and style was all about fitting in.
#collaboration #differently #competitors #historically #representation #authenticity #millennials #pop-culture #astrophysics
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