Yahoo advertising today (June 13th, 2023) announced an integration with Adelaide, a pioneer in attention metrics, to introduce high-attention pre-bid segments through the Yahoo DSP.This global solution, driven by Adelaide's market-leading attention metric, promises to simplify the application of attention metrics for advertisers, helping them achieve strong business outcomes.
#application #introduction #vice-president #effectiveness #integration #data-analysis #programmatic #digital-media
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