The gender pay gap in marketing: Should women be more assertive or the market be more responsive? | MarTech
Briefly

Year by year, our MarTech Salary and Career Survey has exposed a persistent pay gap between respondents identifying as women and respondents identifying as men.The gap is manifest right up to the C-suite.One question that arises is whether women should negotiate more aggressively for higher salaries or whether the job market should respond better to their skills and qualifications.
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