RAIN News
10 months agoGen Z: Voracious and experienced podcast listeners, friendly to ads. (Edison Research / SXM Media) - RAIN News
Edison Research interviews 1,003 Gen Z respondents (13-24) in the U.S. to field the Gen Z Podcast Listener Report 2023.The effort is sponsored by SXM Media, and we covered the teaser report from SXM a couple of weeks ago.(HERE).Now, Edison releases the full detail - 45 pages of GenZ-specific metrics around podcast listening, discovery, acceptance of advertising, and more.