The TV measurement aisle is due for a cleanup.And NBCUniversal is sending a mop in the form of a new "Currency Council," the company announced during a press conference in New York City on Wednesday."Streaming has a severe undercounting problem that's disadvantaging digital television," Kelly Abcarian, NBCU's EVP of measurement and impact, told AdExchanger following the event.
#infrastructure #press-conference #straightforward #partnerships #warner-bros #programmatic #nbcuniversal
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