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Brands are starting to look at video games as an inventory source, but there's no scaled programmatic infrastructure to help aggregate supply in video games.And so that's where in-game ad platform Bidstack is focusing its road map." We're moving toward being a gaming SSP, a pure tech play," Bidstack Founder and CEO James Draper told AdExchanger.
Brands are starting to look at video games as an inventory source, but there's no scaled programmatic infrastructure to help aggregate supply in video games.And so that's where in-game ad platform Bidstack is focusing its road map." We're moving toward being a gaming SSP, a pure tech play," Bidstack Founder and CEO James Draper told AdExchanger.
#back #information #opportunity #interesting #advertising #video-games #current-state #programmatic #unrealistic #standardization
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