#standardization

#standardization

In the rapidly growing creator economy space, even the creators themselves struggle to price their wares.U.S. advertisers are anticipated to spend over $6 billion on influencer marketing this year, per Insider Intelligence.But creators still aren't sure how big a piece to claim from this pie, a new report from social media management platform Later and influencer marketing platform Mavrck finds.

As privacy regulations and browsers crack down on third-party cookies, marketers are searching for alternative solutions that will help them better understand audiences.Enter identity-driven data clean rooms, which many marketers believe will serve as a more privacy-focused method for analyzing and activating customer data.

Here's today's AdExchanger.comnews round-up... Want it by email?Sign up Palm Readers here.Panera is an early adopter of a palm-scanning biometric data collection product created by Amazon that allows customers to "sign in" with their palms.Doing so links their purchases to Panera's loyalty program so they can collect rewards.

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Here's today's AdExchanger.comnews round-up... Want it by email?Sign up Long Story Short here.But although there's little doubt that YouTube and TikTok will eventually drink TV's milkshake, Shapiro cites one major weakness of short-form video, which is that studio execs equate quality with high production values, special effects, well-known IP, big-name stars, producers and, well, with being ad-free.

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Brands are starting to look at video games as an inventory source, but there's no scaled programmatic infrastructure to help aggregate supply in video games.And so that's where in-game ad platform Bidstack is focusing its road map." We're moving toward being a gaming SSP, a pure tech play," Bidstack Founder and CEO James Draper told AdExchanger.

2023 is firmly underway, and one advertising trend is clearly emerging: the inexorable growth of retail media.Perhaps this is unsurprising: in the U.S., the 10 largest retailers all operate their own retail media networks.According to eMarketer, the advertising revenues of retailers are nearly double that of radio and print combined, and the market is continuing to grow at pace.

This data overhaul required a reconfiguration of marketing and technology teams, as the company's intelligence got more centralized.As a result, Coca-Cola is better positioned to match customers with over 250 products in the company's portfolio.Another goal was to use the data to have more engaging conversations with customers.

On TV & Video " is a column exploring opportunities and challenges in advanced TV and video.It's long been accepted in our industry that as long as major live sports airs on broadcast and cable, linear will stay relevant to consumers and thus to advertisers.But the sports industry is now also looking to participate in high-growth areas, including streaming video and connected TV.

Germany's parliament on Friday commemorated the 70th anniversary of a popular uprising in the Communist east that was brutally crushed by its Soviet-backed dictatorship.Worsening economic conditions and political repression in East Germany had prompted months of protests, starting in rural areas, that culminated in a call on June 16, 1953, for a general strike.

Hardcore coffee aficionados are always on the lookout for the next big twist on the world's favorite caffeinated beverage, and these days it's fermented coffee that is turning heads and tickling taste buds with its distinctive fruity notes.Scientists in Switzerland conducted experiments with fermented coffee in hopes of identifying the specific chemical compounds behind the beverage's unusual flavor profile.

By: Greg Arnette on
This article is a preview of a talk by Greg Arnette for SLOconf 2023 on May 15 - 18.To watch this talk and many more like it, register for free at sloconf.com .Tax season was just a few weeks ago, and that got me thinking about how frustrating it is to get hit with a surprise tax bill and how that can relate to uptime: Configuration sprawl.

Last month, Ezra Klein wrote that ChatGPT changes everything.Judging by the frequent outcries in education circles, that certainly seems the fear.As professors of education in Silicon Valley, we have found ourselves immersed within these conversations and the attendant anxieties.But the educational revolution that ChatGPT promises, or threatens, is nothing new.

The entire ad industry is obsessed with retail media right now.But the channel's got a bit of a measurement problem.( Sound familiar?)Retail media networks (RMNs) give brands that don't have much first-party data a way to target their customers.But buyers can't justify spending on RMNs without solid, cross-platform measurement in place.

Imperative versus declarative deployment - which one is better?The answer: it depends.Development teams may prefer one over the other based on their workload capacity, infrastructure and desire for control.However, we are on the precipice of change.In the coming years, we will see a rapid shift to declarative automation in deployment.

Perhaps something in the Netflix data shows that, unlike a hit TV series that may be watched for years after it's done producing new episodes, a comedy special drives viewership for a moment in time and has less durable ROI.Why Meta is skeptical of data clean rooms.Last Laugh The new board includes reps from four host universities, as well as seven elected members: Robin Berjon (soon-to-be former VP of data governance at The New York Times; he leaves the job this week, actually), Eric Siow (Intel Corp.'s director of web standards), Koichi Moriyama (chief security architect at the Japanese mobile provider NTT Docomo), David Singer (Apple's manager of software standards), Mark Nottingham (Cloudflare's standards lead), Hongru Zhu (GM of standardization at Alibaba) and Léonie Watson (a long-time W3C leader and also director of consultancy TetraLogical).

During a recent rally outside the University of Toronto, Saarthak Singh and Achint Singh joined the crowd urging the government to take action against climate change.But it's not the only way they advocate for a greener future.Both students also plan to make financial investments that will benefit the environment.

Italian designer Gaetano Pesce has launched Dear Future, an exhibition at gallery The Future Perfect's Los Angeles location that presents a range of works created from the 1960s to the present.On show in the Goldwyn House, The Future Perfect's LA mansion-cum-gallery, the Dear Future exhibition showcases Pesce's early designs for brands such as B&B Italia alongside contemporary pieces.

While BMW Motorrad is cooking up interesting bike designs of the current generation, NVIDIA is at the pinnacle of microchip technology delivering class-leading Graphics Processing Units.Do they have anything in common, well, presumably not?This is where the realms of the design world make us believe in things unfathomable and outrightly defying logic.

Have you heard this phrase before - "perfect is the enemy of good"?Or "perfect is the enemy of done"?I hear these phrases quite often when it comes to product and software development, but I think they apply very well to solving complex problems like transforming the property appraisal process to work better for every stakeholder.

Apple gave a direct confirmation that the iPhone is switching to USB-C.In an interview with The Wall Street Journal, Apple marketing lead Greg Joswiak said the company will replace the Lighting port even if his team is not happy with the change.The interview involved software VP Craig Federighi as well but none of them revealed when exactly the move will happen.

Apple has given its most direct confirmation yet that a USB-C-equipped iPhone is coming now that the European Union is mandating that all phones sold in its member countries use the connector if they have a physical charger.When asked by The Wall Street Journal 's Joanna Stern if the company would be replacing Lighting, Apple marketing lead Greg Joswiak answered by saying: "obviously we'll have to comply, we have no choice."