"When Timothy and Gabriele Foran were looking for a place to stay in Florida, they didn't know exactly what they wanted. But they also knew what they didn't want. Vacation rentals can be a hit-or-miss proposition. And Foran, a retired marketing manager who lives near Stuttgart, Germany, didn't care for the guesswork that comes with a vacation rental platform: Will it have a working air conditioner? Strong Wi-Fi? Or someone on hand to take care of any problems?"
"The Forans represents a significant shift in the long-term accommodations market. Bill Smith, CEO of Landing, says when his company started, it focused on minimum stays of one month. But as consumer preferences have evolved since the pandemic and as Landing's own business has matured, the company started offering more flexible accommodations. Now, you can book a Landing property for as little as two or three nights in most markets."
Some travelers prefer predictable, hotel-like furnished apartments over traditional vacation rentals because standardized units reduce guesswork about amenities and services. Landing and similar companies provide stocked kitchens, reliable high-speed internet, and consistent maintenance support to deliver that predictability. Landing evolved from one-month minimums to offering stays of a few nights as demand surged after the pandemic. Executives report exploding consumer interest and expect furnished apartments to grow from a small share of the rental market to a substantially larger portion. Providers are emphasizing standardization, added amenities, and broader appeal beyond digital nomads and corporate clients.
Read at Forbes
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