IAB NewFronts showcase video platforms armed for 'challenging and unpredictable times' | MarTech
Briefly

This week digital platforms and streaming services are in New York to show off new programming and digital ad opportunities at IAB's NewFronts.It's a chance for digital publishers to show how they are capturing audiences who cut the cord and now choose digital channels.They also want to convince advertisers that their platform innovations and programming are the best way to connects with viewers, especially younger ones.
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