fromThe Drum
5 days agoSix-month tech integrations? 'We don't have time for that'
Described as an app store for marketing solutions, Alli Marketplace enables brands to browse, compare, and install a wide range of tools - from audience data and measurement to creative and AI - directly into their workflow. "Think of Alli Marketplace as a bazaar of marketing and ad technology," says Chris Alvarez, vice-president of AI and technology at PMG: "[You] can see, browse, discover, and install new marketing technologies within the platform where marketing, planning, buying and strategic decisions are made."
Marketing tech