Can the digital ad industry's signal-loss pain be Experian's gain?Experian has two new identity-focused products that simplify its marketing offerings and aim to give digital marketers a more complete user ID graph.The products combine Experian's offline consumer data set (purchase behaviors, interests, lifestyle info) with online consumer data (media consumption habits and device usage).
#years #opportunity #performance #flexibility #machine-learning #engineering #straightforward #million-americans #programmatic #consumer-behavior
[
add
]
[
|
|
...
]