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With a feared recession yet to materialize, GroupM is feeling somewhat optimistic.The holding company predicts in its midyear forecast, released on Monday, that global advertising is on track to grow 5.9% in 2023, in line with its projection from December.Still, that number represents negative growth when accounting for inflation.
With a feared recession yet to materialize, GroupM is feeling somewhat optimistic.The holding company predicts in its midyear forecast, released on Monday, that global advertising is on track to grow 5.9% in 2023, in line with its projection from December.Still, that number represents negative growth when accounting for inflation.
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