Between cookie deprecation, browser changes that limit attribution, new data laws and the potential loss of addressable open exchange inventory, it's clear that data and identity are the most important topics in the ad industry today.We're talking about some of the most disruptive changes to digital media in the past 15 years - changes that will permanently alter media operations and data activation.
#years #performance #advertising #effectively #combination #transparency #permanently #attribution #optimization #digital-media
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