B2B digital marketing budgets should grow in 2023 | MarTech
Briefly

In the B2B marketing space, 70% of marketing executives expect digital marketing budgets to increase slightly or significantly this year.While 19% of marketers in general expect a significant increase, 24% of executives expect budgets to significantly grow.While 79% expect to utilize AI tools in their marketing strategies, and 67% are overall positive about the impact of AI, a non-negligible 16% are apprehensive; 12% are indifferent.
Read at MarTech
[
add
]
[
|
|
]