Alkimi Exchange has announced it has joined IAB Europe's Transparency and Consent framework.The framework, which was launched in April 2018, is designed to help all parties in the digital advertising chain ensure that they comply with the EU's General Data Protection Regulation (GDPR) and ePrivacy Directive when processing personal data or accessing and/or storing information on a user's device, such as cookies, advertising identifiers, device identifiers and other tracking technologies.
#advertising #announcement #collaboration #transparency #professionals #registration #personal-data #digital-advertising #online-advertising
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