"And as retailer platforms become more robust, there is an increased opportunity to use the data throughout the [marketing] funnel."
"Meaning, data-informed, targeted digital advertising in places, whether it be TikTok or streaming ads, is a key part of the brand's media mix, per Spalding."
"But when it comes to food and beverage industries, retailers like Kroger, Walmart, Target, and Costco 'have the amount of data that would make your head spin,' Spalding said."
#tropicana #media-spend #digital-advertising #customer-insights #retail-partners #targeted-advertising #cookie-deprecation #retail-media-networks #first-party-data
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