Google faces setbacks with privacy sandbox amid Chrome cookie deprecation delay By Investing.com
Google delays cookie deprecation until 2025, facing challenges with Privacy Sandbox and increasing market competition.
Prepare For the Worst, But Don't Expect Cookie Deprecation To Stick | AdExchanger
Google stopped supporting third-party cookies for 1% of Chrome users
Marketers need to prepare for the future of the ad ecosystem
Overheard at Prebid Summit: Addressability problem 'really needs to be considered carefully'
The current ad tech landscape is experiencing upheaval due to privacy regulations and the potential obsolescence of IP addresses as tracking tools.
Google Delays Cookie Deprecation; Revolut Explores Advertising Opportunity
Cookie deprecation plans by Google in 2024 postponed due to regulator review; Revolut plans revenue from sharing customer data with advertising partners; Amazon launches new grocery delivery subscription.
Google faces setbacks with privacy sandbox amid Chrome cookie deprecation delay By Investing.com
Google delays cookie deprecation until 2025, facing challenges with Privacy Sandbox and increasing market competition.
Prepare For the Worst, But Don't Expect Cookie Deprecation To Stick | AdExchanger
Google stopped supporting third-party cookies for 1% of Chrome users
Marketers need to prepare for the future of the ad ecosystem
Overheard at Prebid Summit: Addressability problem 'really needs to be considered carefully'
The current ad tech landscape is experiencing upheaval due to privacy regulations and the potential obsolescence of IP addresses as tracking tools.
Google Delays Cookie Deprecation; Revolut Explores Advertising Opportunity
Cookie deprecation plans by Google in 2024 postponed due to regulator review; Revolut plans revenue from sharing customer data with advertising partners; Amazon launches new grocery delivery subscription.
Why today's CTO needs to be a Composable Technology Officer
CTOs need to focus on being more composable for new media strategies amidst Google's cookie deprecation. New advertising landscape requires innovative technical approaches.
With 'no silver bullet answer' how can APAC advertisers embrace a cookie-free future?
Take a multi-pronged, agile, collaborative approach and test, test, test to future-proof advertising strategies as third-party cookies deprecate.
Beyond Cookies: Using Location Intelligence To Power Privacy-First Audience Segmentation | AdExchanger
Marketers can move away from cookie-based targeting by focusing on location intelligence for better audience segmentation and understanding consumer intent.
With 'no silver bullet answer' how can APAC advertisers embrace a cookie-free future?
Take a multi-pronged, agile, collaborative approach and test, test, test to future-proof advertising strategies as third-party cookies deprecate.
Beyond Cookies: Using Location Intelligence To Power Privacy-First Audience Segmentation | AdExchanger
Marketers can move away from cookie-based targeting by focusing on location intelligence for better audience segmentation and understanding consumer intent.
Navigating Identity Shifts: Strategies for Sustaining Addressability Amid New Landscapes | AdExchanger
Marketers must adapt data strategies for a post-cookie world by combining first-party and third-party data for sustainability and targeting in omnichannel advertising.
Why Tropicana is betting on retail media as Google starts to deprecate third-party cookies
Tropicana is shifting its media spend away from broadcast television commercials to target cord-cutting shoppers online.
Customer insights from retail partners are crucial for Tropicana's targeted digital advertising strategy.
The advertising industry "has stalled" as it faces a cookieless future | MarTech
The digital advertising industry is facing delays in third-party cookie deprecation and innovation due to the uncertainty surrounding Google's Privacy Sandbox.
The advertiser's action plan for a smooth transition to a cookieless world
The deprecation of third-party cookies is a significant shift in digital advertising that requires advertisers to adapt.
Why Tropicana is betting on retail media as Google starts to deprecate third-party cookies
Tropicana is shifting its media spend away from broadcast television commercials to target cord-cutting shoppers online.
Customer insights from retail partners are crucial for Tropicana's targeted digital advertising strategy.
The advertising industry "has stalled" as it faces a cookieless future | MarTech
The digital advertising industry is facing delays in third-party cookie deprecation and innovation due to the uncertainty surrounding Google's Privacy Sandbox.
The advertiser's action plan for a smooth transition to a cookieless world
The deprecation of third-party cookies is a significant shift in digital advertising that requires advertisers to adapt.
ID spoofing negatively impacts campaign performance
ID bridging across browsers leads to tracking challenges
Advertisers Are On Edge, But IAS Is In Fine Fettle | AdExchanger
Advertisers face challenges like identity signal loss and divisive news media.
IAS benefits from these challenges by providing ad verification services and expects growth due to cookie deprecation.
Independent agencies shift to post-cookie tools: AI, new measurement strategies and retail media
Independent agencies are focusing on identifying new audiences and testing AI to adapt to cookie deprecation.
Compared to holding companies, independents take a more multifaceted approach to address cookie deprecation.
In 2024, the cookie will slowly crumble - don't wait to act
Accept that cookies are gone and move on
Measurement will be the number-one challenge for marketers due to the impact of cookie deprecation and other privacy policies
How one independent agency has watched the industry evolve over the last decade
Exverus Media has experienced significant growth over the past three years, attributing it to long-term client relationships.
The agency is taking a proactive approach to cookie deprecation by utilizing first-party and zero-party data and asking clients to engage consumers to build stronger relationships.
Yahoo Launches New Identity Testing Capabilities in DSP to Drive Insights, Accountability
Yahoo is offering first-to-market testing capabilities for its Yahoo Identity Solutions directly in the Yahoo DSP.
Advertisers can now easily test their campaign future-proofing strategies in a simulated environment to understand how Yahoo Identity Solutions can support their programmatic media.
Agencies weigh positives and negatives to 2024 spending in an uncertain economy
2024 is expected to be a big year for ad spending due to the presidential election.
Uncertainty remains due to economic conditions and the move towards cookie deprecation.