Google faces setbacks with privacy sandbox amid Chrome cookie deprecation delay By Investing.comGoogle delays cookie deprecation until 2025, facing challenges with Privacy Sandbox and increasing market competition.
Overheard at Prebid Summit: Addressability problem 'really needs to be considered carefully'The current ad tech landscape is experiencing upheaval due to privacy regulations and the potential obsolescence of IP addresses as tracking tools.
Google Delays Cookie Deprecation; Revolut Explores Advertising OpportunityCookie deprecation plans by Google in 2024 postponed due to regulator review; Revolut plans revenue from sharing customer data with advertising partners; Amazon launches new grocery delivery subscription.
Google faces setbacks with privacy sandbox amid Chrome cookie deprecation delay By Investing.comGoogle delays cookie deprecation until 2025, facing challenges with Privacy Sandbox and increasing market competition.
Overheard at Prebid Summit: Addressability problem 'really needs to be considered carefully'The current ad tech landscape is experiencing upheaval due to privacy regulations and the potential obsolescence of IP addresses as tracking tools.
Google Delays Cookie Deprecation; Revolut Explores Advertising OpportunityCookie deprecation plans by Google in 2024 postponed due to regulator review; Revolut plans revenue from sharing customer data with advertising partners; Amazon launches new grocery delivery subscription.
Why today's CTO needs to be a Composable Technology OfficerCTOs need to focus on being more composable for new media strategies amidst Google's cookie deprecation. New advertising landscape requires innovative technical approaches.
With 'no silver bullet answer' how can APAC advertisers embrace a cookie-free future?Take a multi-pronged, agile, collaborative approach and test, test, test to future-proof advertising strategies as third-party cookies deprecate.
Beyond Cookies: Using Location Intelligence To Power Privacy-First Audience Segmentation | AdExchangerMarketers can move away from cookie-based targeting by focusing on location intelligence for better audience segmentation and understanding consumer intent.
With 'no silver bullet answer' how can APAC advertisers embrace a cookie-free future?Take a multi-pronged, agile, collaborative approach and test, test, test to future-proof advertising strategies as third-party cookies deprecate.
Beyond Cookies: Using Location Intelligence To Power Privacy-First Audience Segmentation | AdExchangerMarketers can move away from cookie-based targeting by focusing on location intelligence for better audience segmentation and understanding consumer intent.
Navigating Identity Shifts: Strategies for Sustaining Addressability Amid New Landscapes | AdExchangerMarketers must adapt data strategies for a post-cookie world by combining first-party and third-party data for sustainability and targeting in omnichannel advertising.
The advertising industry "has stalled" as it faces a cookieless future | MarTechThe digital advertising industry is facing delays in third-party cookie deprecation and innovation due to the uncertainty surrounding Google's Privacy Sandbox.
The advertiser's action plan for a smooth transition to a cookieless worldThe deprecation of third-party cookies is a significant shift in digital advertising that requires advertisers to adapt.
The advertising industry "has stalled" as it faces a cookieless future | MarTechThe digital advertising industry is facing delays in third-party cookie deprecation and innovation due to the uncertainty surrounding Google's Privacy Sandbox.
The advertiser's action plan for a smooth transition to a cookieless worldThe deprecation of third-party cookies is a significant shift in digital advertising that requires advertisers to adapt.
Overheard at Possible Miami 2024: 'We're obsessed with tomorrow while neglecting today'Industry leaders emphasize the need for the marketing industry to focus on present challenges and opportunities to stay relevant and competitive.
Privacy Sandbox: What Happens Next?Industry adapts to prolonged cookie deprecation, turning focus to Privacy Sandbox for privacy-centric ad tech ecosystem.
Media Briefing: How the digital publishing industry has fared so far in 2024Cookie deprecation timelines shifted, publishers testing cookieless targeting strategies.Ad-growing concerns over made-for-arbitrage sites and Forbes' MFA controversy.