#cookie-deprecation

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digital-advertising
MarTech
4 days ago
Marketing tech

The advertising industry "has stalled" as it faces a cookieless future | MarTech

The digital advertising industry is facing delays in third-party cookie deprecation and innovation due to the uncertainty surrounding Google's Privacy Sandbox. [ more ]
The Drum
2 weeks ago
Marketing

The advertiser's action plan for a smooth transition to a cookieless world

The deprecation of third-party cookies is a significant shift in digital advertising that requires advertisers to adapt. [ more ]
Digiday
3 months ago
Marketing

Why Tropicana is betting on retail media as Google starts to deprecate third-party cookies

Tropicana is shifting its media spend away from broadcast television commercials to target cord-cutting shoppers online.
Customer insights from retail partners are crucial for Tropicana's targeted digital advertising strategy. [ more ]
moredigital-advertising
AdExchanger
3 days ago
Marketing

Navigating Identity Shifts: Strategies for Sustaining Addressability Amid New Landscapes | AdExchanger

Marketers must adapt data strategies for a post-cookie world by combining first-party and third-party data for sustainability and targeting in omnichannel advertising. [ more ]
AdExchanger
3 weeks ago
Marketing

Beyond Cookies: Using Location Intelligence To Power Privacy-First Audience Segmentation | AdExchanger

Marketers can move away from cookie-based targeting by focusing on location intelligence for better audience segmentation and understanding consumer intent. [ more ]
Exchangewire
3 weeks ago
Marketing

Google Delays Cookie Deprecation; Revolut Explores Advertising Opportunity

Cookie deprecation plans by Google in 2024 postponed due to regulator review; Revolut plans revenue from sharing customer data with advertising partners; Amazon launches new grocery delivery subscription. [ more ]
The Drum
1 month ago
Marketing

Overheard at Possible Miami 2024: 'We're obsessed with tomorrow while neglecting today'

Industry leaders emphasize the need for the marketing industry to focus on present challenges and opportunities to stay relevant and competitive. [ more ]
AdExchanger
2 months ago
Marketing

Advertisers Are On Edge, But IAS Is In Fine Fettle | AdExchanger

Advertisers face challenges like identity signal loss and divisive news media.
IAS benefits from these challenges by providing ad verification services and expects growth due to cookie deprecation. [ more ]
Digiday
3 months ago
Marketing

Independent agencies shift to post-cookie tools: AI, new measurement strategies and retail media

Independent agencies are focusing on identifying new audiences and testing AI to adapt to cookie deprecation.
Compared to holding companies, independents take a more multifaceted approach to address cookie deprecation. [ more ]
MarTech
1 month ago
Marketing tech

Digital advertising braces for signal loss and Privacy Sandbox | MarTech

The digital advertising industry faces significant changes in how targets are identified and campaigns are measured.
The 'Great Reset' in adtech involves rethinking identity, addressability, and data security in a privacy-first manner. [ more ]
Adweek
1 month ago
Marketing tech

ID Spoofing Dents Campaign Performance

ID spoofing negatively impacts campaign performance
ID bridging across browsers leads to tracking challenges [ more ]
AdExchanger
2 months ago
Marketing tech

Prepare For the Worst, But Don't Expect Cookie Deprecation To Stick | AdExchanger

Google stopped supporting third-party cookies for 1% of Chrome users
Marketers need to prepare for the future of the ad ecosystem [ more ]
Exchangewire
4 months ago
Marketing tech

Yahoo Launches New Identity Testing Capabilities in DSP to Drive Insights, Accountability

Yahoo is offering first-to-market testing capabilities for its Yahoo Identity Solutions directly in the Yahoo DSP.
Advertisers can now easily test their campaign future-proofing strategies in a simulated environment to understand how Yahoo Identity Solutions can support their programmatic media. [ more ]
The Drum
3 months ago
Marketing

In 2024, the cookie will slowly crumble - don't wait to act

Accept that cookies are gone and move on
Measurement will be the number-one challenge for marketers due to the impact of cookie deprecation and other privacy policies [ more ]
Digiday
4 months ago
Artificial intelligence

How one independent agency has watched the industry evolve over the last decade

Exverus Media has experienced significant growth over the past three years, attributing it to long-term client relationships.
The agency is taking a proactive approach to cookie deprecation by utilizing first-party and zero-party data and asking clients to engage consumers to build stronger relationships. [ more ]
Digiday
5 months ago
Marketing

Agencies weigh positives and negatives to 2024 spending in an uncertain economy

2024 is expected to be a big year for ad spending due to the presidential election.
Uncertainty remains due to economic conditions and the move towards cookie deprecation. [ more ]
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