Connected TV advertising is booming in the US - the UK needs to followUK TV ad spend is stagnating as audiences shift from linear TV to online platforms, posing risks to quality journalism and media.
WPP, Omnicom and even Dentsu have a good day at the office (thanks to Amazon and eBay)Amazon's $2 billion media spend was divvied up between Omnicom and WPP, offering them new opportunities in key markets.
Connected TV advertising is booming in the US - the UK needs to followUK TV ad spend is stagnating as audiences shift from linear TV to online platforms, posing risks to quality journalism and media.
WPP, Omnicom and even Dentsu have a good day at the office (thanks to Amazon and eBay)Amazon's $2 billion media spend was divvied up between Omnicom and WPP, offering them new opportunities in key markets.
Marketing Briefing: With RFK Jr. headed to HHS, what should pharma advertisers be thinking about?Robert F. Kennedy Jr. suggests banning pharmaceutical advertising on TV, which could dramatically shift ad spending practices in the industry.
The cases for and against investing in CTV during the presidential election cycleCampaigns are heavily investing in connected TV for more precise audience targeting in the election cycle.
Magna nudges its 2024 media spend forecast upwardU.S. media spend is projected to rise 8.9% in 2024, showcasing a strong economic environment.
The cases for and against investing in CTV during the presidential election cycleCampaigns are heavily investing in connected TV for more precise audience targeting in the election cycle.
Magna nudges its 2024 media spend forecast upwardU.S. media spend is projected to rise 8.9% in 2024, showcasing a strong economic environment.