The cases for and against investing in CTV during the presidential election cycle
Briefly

from Digiday5 months ago
This election cycle highlights a significant shift in advertising strategy, with campaigns increasingly allocating vast resources to connected TV (CTV) for targeted outreach.
Digidayhttps://digiday.com/media-buying/the-cases-for-and-against-investing-in-ctv-during-the-presidential-election-cycle/
Ad spending on CTV inventory for political campaigns has surged, with some spending up to 80% of their media budgets on this medium, demonstrating its importance.
Digidayhttps://digiday.com/media-buying/the-cases-for-and-against-investing-in-ctv-during-the-presidential-election-cycle/
Despite the large sums being spent on CTV ads, many marketers remain reluctant, with 82% expressing concerns about associating their brands with political messages amid the election.
Digidayhttps://digiday.com/media-buying/the-cases-for-and-against-investing-in-ctv-during-the-presidential-election-cycle/
As political ad spending is projected to soar in the upcoming months, brands must carefully navigate their advertising strategies to avoid unintentional associations with candidates.
Digidayhttps://digiday.com/media-buying/the-cases-for-and-against-investing-in-ctv-during-the-presidential-election-cycle/
Read at Digiday
#connected-tv #political-advertising #marketing-strategy #consumer-insights #media-spend
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