| By Kimeko McCoy
OnStar is spending upwards of 90% of its ad budget on digital addressable media.The 25-year-old in-vehicle safety and security system company is hoping the strategy will allow it to more effectively target customers and better inform its 2023 marketing strategy."We know who many of our consumers are, and we want to make sure that we're hitting our reach and frequency targets to them as precisely as possible," said Laura Thornton, head of marketing for the digital business team at General Motors, OnStar's parent company.
OnStar is spending upwards of 90% of its ad budget on digital addressable media.The 25-year-old in-vehicle safety and security system company is hoping the strategy will allow it to more effectively target customers and better inform its 2023 marketing strategy."We know who many of our consumers are, and we want to make sure that we're hitting our reach and frequency targets to them as precisely as possible," said Laura Thornton, head of marketing for the digital business team at General Motors, OnStar's parent company.
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