The Rise of Influencer Marketing - Contractual Considerations
Briefly

According to the UK's Department for Digital, Culture, Media and Sport report on influencer culture, the global sector is expected to grow from $6.0 billion in 2020 to $24.1 billion by 2025, at a compound annual growth rate of 32%.Influencer marketing offers brands a unique opportunity to target and connect with online communities, using a personalized approach.
Read at Global IP & Technology Law Blog
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