This week's Future of TV Briefing looks at the dividing line that digital video platforms represent as the TV ad measurement ecosystem undergoes its overhaul.The cross-platform measurement complication
Streaming holds lead as traditional TV season starts
Nielsen's measurement costs, Hollywood's production load and more
The cross-platform measurement complication
The key hits:
TV ad buyers and sellers are divided on to what extent the industry's measurement overhaul should include digital video platforms.
Streaming holds lead as traditional TV season starts
Nielsen's measurement costs, Hollywood's production load and more
The cross-platform measurement complication
The key hits:
TV ad buyers and sellers are divided on to what extent the industry's measurement overhaul should include digital video platforms.
#people #information #competition #los-angeles #necessarily #flexibility #programming #tech-companies #warner-bros #hollywood-reporter
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