"Uncookied Chrome users appear to be monetizing about 30% worse than those with cookies," he wrote in a LinkedIn post. "That seems bad, but it's far better than the 60% worse performance of Safari users... We also think much of that 30% gap can be made up this year with continued investment in Privacy Sandbox, ID solutions, and more."
A study published earlier this month by PrimeAudience, noted how 56% of U.S. marketers are testing for the cookieless future. However, the same study, which quizzed 251 marketers in the closing quarter last year, also found that 30% of marketers do not know how to use the Protected Audience API.
#google-chrome #third-party-cookies #privacy-sandbox #id-solutions #cookieless-future #marketers #demand-side-platforms #ad-targeting
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