FreeWheel Strengthens its Compatibility with Universal Identifiers, Including First-id
FreeWheel is expanding ID compatibility to support advertisers in a cookie-less future on premium video and CTV inventory.
DSPs prepare for heavy lifting within Privacy Sandbox
Uncookied Chrome users monetize about 30% worse than those with cookies, but this performance gap can be made up with continued investment in Privacy Sandbox and ID solutions.
56% of US marketers are testing for the cookieless future, but 30% do not know how to use the Protected Audience API.