"Our industry is moving towards a future without cookies. By integrating alternatives to third-party cookies, FreeWheel is meeting the needs of both premium video channels and services, and advertisers. A good example of this is First-id, which has established itself as a strong identification solution, adopted by leading media in France and Europe. We are very pleased to bring to the market more reliable alternatives for activating, controlling the frequency, and measuring the performance of digital video campaigns."
"First-id is a deterministic identification solution based on first-party cookies, which works seamlessly across different sites and devices. It supports all the use cases previously covered by third-party cookies, such as audience targeting, programmatic deal management, retargeting, ad exposure frequency."
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