#cookie-less-future

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How Sky & Permutive beat the limitations of third-party cookies to reach 100% of consumers

Sky revolutionized its media buying strategy by leveraging Permutive's technology to surpass traditional cookie limitations, ensuring future-ready advertising success.

FreeWheel Strengthens its Compatibility with Universal Identifiers, Including First-id

FreeWheel is expanding ID compatibility to support advertisers in a cookie-less future on premium video and CTV inventory.

TikTok Splits Marketing Measurement Partners into Specialty Elements

TikTok is splitting its Measurement partners into two categories.
The partners will provide expert guidance in different measurement elements and specialize in contextualizing and providing insights into TikTok ad performance.

Predictions 2024: Innovation

Sustainable identity solutions are needed in the industry.
The use of AI to understand human emotions and behaviors will increase in 2024.
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