How Sky & Permutive beat the limitations of third-party cookies to reach 100% of consumersSky revolutionized its media buying strategy by leveraging Permutive's technology to surpass traditional cookie limitations, ensuring future-ready advertising success.
FreeWheel Strengthens its Compatibility with Universal Identifiers, Including First-idFreeWheel is expanding ID compatibility to support advertisers in a cookie-less future on premium video and CTV inventory.