#marketers

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fromDigiday
3 months ago

Tariff turmoil: How marketers are dodging costs and shifting strategy

The general sentiment from a lot of ad buyers is 'Okay, if this had happened before Covid, I would feel a lot more screwed, but we know how to deal with this need for flexibility...'
Marketing tech
Marketing tech
fromZDNET
4 months ago

GPT 4o's image update unlocked a huge opportunity most people are ignoring

OpenAI's native image generation in GPT-4o democratizes visual creation, requiring just imagination and a prompt.
The advancement in AI technology signals a shift towards greater accessibility for creators and marketers.
fromBusiness Insider
9 months ago

PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.

PayPal's new advertising business, launching this year, aims to leveraging transaction data and large audiences, allowing marketers to run ads across its properties and merchants.
Marketing
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