Tariff turmoil: How marketers are dodging costs and shifting strategyMarketers are navigating uncertainties due to tariffs, affecting ad budgets and supply chains.
GPT 4o's image update unlocked a huge opportunity most people are ignoringOpenAI's native image generation in GPT-4o democratizes visual creation, requiring just imagination and a prompt.The advancement in AI technology signals a shift towards greater accessibility for creators and marketers.
Media Briefing: Publishers pitch women's sports as advertiser interest growsAdvertisers are increasingly interested in women's sports, prompting publishers to enhance audience insights to attract more ad spend.
PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.PayPal is launching an advertising business to leverage transaction data and expand ad offerings across its platform and retail partners.
While Biden signs the TikTok bill, marketers still aren't panickingMarketers are not overly worried about the TikTok 'divestment or ban' bill outcomes yet.
Media Briefing: Publishers pitch women's sports as advertiser interest growsAdvertisers are increasingly interested in women's sports, prompting publishers to enhance audience insights to attract more ad spend.
PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.PayPal is launching an advertising business to leverage transaction data and expand ad offerings across its platform and retail partners.
While Biden signs the TikTok bill, marketers still aren't panickingMarketers are not overly worried about the TikTok 'divestment or ban' bill outcomes yet.
Customer journey maps: What you need to know | MarTechCustomer journey maps visualize touchpoints and emotions throughout the customer journey, aiding in understanding and improving customer engagement.
'It's a perception worry': Marketers say AI safety guardrails need more nuanceBrands and agencies invest in AI tools for efficiency, but hesitate to label AI-generated content.
How Marketers Can Adapt to LLM-Powered SearchLLMs provide answers rather than links, changing search experiences.
'It's a perception worry': Marketers say AI safety guardrails need more nuanceBrands and agencies invest in AI tools for efficiency, but hesitate to label AI-generated content.
How Marketers Can Adapt to LLM-Powered SearchLLMs provide answers rather than links, changing search experiences.
Digiday+ Research: Who do marketers and publishers blame for the proliferation of MFAs?Publishers, marketers, and tech professionals have varying opinions on who is responsible for the growth of made-for-advertising sites in the digital ad space.
How to Level Up as a Marketer in the AI Era (The Right Way)AI is essential for marketers' career growth, with 60% already using AI tools.
How generative AI is leveling the business playing field for everyoneGenerative AI tools can help marketers be more efficient and creative, freeing them from digital debt.Generative AI can enhance productivity, focus on important tasks, and increase enjoyment of work.
TikTok users continue to grow and evolve: Here's what the numbers sayTikTok usage has quadrupled in 2021, reaching 21% of Americans weekly, impacting marketers' efforts to reach the younger demographic.
Social Media: Bringing People Together?Social media usage is prevalent in the UK with 80% of adults on various platforms.
Digiday+ Research: How advertisers are approaching spend in the upfront marketMarketers are increasingly planning to allocate budget towards upfront marketplace spending, with more investing this year compared to previous ones.
What marketers need to know about the TikTok ban | MarTechData protection laws in the US are fragmented, leaving marketers to navigate a patchwork of regulations.
AI Content Generators: I Tested 5 of the Best, and Here's What I Found67% of marketers find AI's biggest benefit is faster content creation.
Challenger Adtech Firms Compete for Oracle Advertising ClientsAd verification firms like Integral Ad Science and DoubleVerify are poised to attract former Oracle Advertising clients amidst industry distrust.
How to grow your brand in Hong Kong and beyondMarketers face challenges in brand growth in changing consumer behavior and economic landscape.