Marketing techfromDigiday2 months agoTariff turmoil: How marketers are dodging costs and shifting strategyMarketers are navigating uncertainties due to tariffs, affecting ad budgets and supply chains.
Marketing techfromZDNET2 months agoGPT 4o's image update unlocked a huge opportunity most people are ignoringOpenAI's native image generation in GPT-4o democratizes visual creation, requiring just imagination and a prompt.The advancement in AI technology signals a shift towards greater accessibility for creators and marketers.
MarketingfromBusiness Insider8 months agoPayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.PayPal is launching an advertising business to leverage transaction data and expand ad offerings across its platform and retail partners.