Media Briefing: Publishers pitch women's sports as advertiser interest grows
Advertisers are increasingly interested in women's sports, prompting publishers to enhance audience insights to attract more ad spend.
PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.
PayPal is launching an advertising business to leverage transaction data and expand ad offerings across its platform and retail partners.
While Biden signs the TikTok bill, marketers still aren't panicking
Marketers are not overly worried about the TikTok 'divestment or ban' bill outcomes yet.
Pitch deck: How Amazon is selling ads on Prime Video to advertisers
Amazon is making its ad tier default for tens of millions of subscribers, giving marketers access to a potential 115 million monthly viewers in the US alone.
The high CPM of $36 is not deterring advertisers as they see the value in partnering with Amazon for its retail and e-commerce data and closed-loop attribution system.
DTC Briefing: Why some marketers worry that Meta is 'broken'
Direct-to-consumer marketers are expressing concerns about Meta being broken.
Marketers are facing unique and persistent issues with Meta this time.
Media Briefing: Publishers pitch women's sports as advertiser interest grows
Advertisers are increasingly interested in women's sports, prompting publishers to enhance audience insights to attract more ad spend.
PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.
PayPal is launching an advertising business to leverage transaction data and expand ad offerings across its platform and retail partners.
While Biden signs the TikTok bill, marketers still aren't panicking
Marketers are not overly worried about the TikTok 'divestment or ban' bill outcomes yet.
Pitch deck: How Amazon is selling ads on Prime Video to advertisers
Amazon is making its ad tier default for tens of millions of subscribers, giving marketers access to a potential 115 million monthly viewers in the US alone.
The high CPM of $36 is not deterring advertisers as they see the value in partnering with Amazon for its retail and e-commerce data and closed-loop attribution system.
DTC Briefing: Why some marketers worry that Meta is 'broken'
Direct-to-consumer marketers are expressing concerns about Meta being broken.
Marketers are facing unique and persistent issues with Meta this time.
A month after Google started turning off third-party cookies in Chrome - and marketers are still apathetic
Marketers' reaction to the demise of third-party cookies in Chrome has been underwhelming
Many marketers are not taking action or fully understanding the implications of this change
Digiday+ Research: Who do marketers and publishers blame for the proliferation of MFAs?
Publishers, marketers, and tech professionals have varying opinions on who is responsible for the growth of made-for-advertising sites in the digital ad space.
Multi-Ad Server Integration: goTom Now Shares Flights Across Multiple Ad Servers
GoTom introduces a technological innovation that changes ad server management for marketers with multiple ad servers.
The new features allow marketers to control multiple ad servers within a campaign and distribute impressions across multiple ad servers.
A month after Google started turning off third-party cookies in Chrome - and marketers are still apathetic
Marketers' reaction to the demise of third-party cookies in Chrome has been underwhelming
Many marketers are not taking action or fully understanding the implications of this change
Digiday+ Research: Who do marketers and publishers blame for the proliferation of MFAs?
Publishers, marketers, and tech professionals have varying opinions on who is responsible for the growth of made-for-advertising sites in the digital ad space.
Multi-Ad Server Integration: goTom Now Shares Flights Across Multiple Ad Servers
GoTom introduces a technological innovation that changes ad server management for marketers with multiple ad servers.
The new features allow marketers to control multiple ad servers within a campaign and distribute impressions across multiple ad servers.
Social media usage is prevalent in the UK with 80% of adults on various platforms.
Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist
X (Twitter) is struggling to convince marketers of its safety and relevance, with declining usage and marketing spend compared to other social media platforms.
Social Media: Bringing People Together?
Social media usage is prevalent in the UK with 80% of adults on various platforms.
Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist
X (Twitter) is struggling to convince marketers of its safety and relevance, with declining usage and marketing spend compared to other social media platforms.