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#advertising
from Business Insider
3 weeks ago
Marketing

PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.

PayPal is launching an advertising business to leverage transaction data and expand ad offerings across its platform and retail partners.

While Biden signs the TikTok bill, marketers still aren't panicking

Marketers are not overly worried about the TikTok 'divestment or ban' bill outcomes yet.

DTC Briefing: Why some marketers worry that Meta is 'broken'

Direct-to-consumer marketers are expressing concerns about Meta being broken.
Marketers are facing unique and persistent issues with Meta this time.

Pitch deck: How Amazon is selling ads on Prime Video to advertisers

Amazon is making its ad tier default for tens of millions of subscribers, giving marketers access to a potential 115 million monthly viewers in the US alone.
The high CPM of $36 is not deterring advertisers as they see the value in partnering with Amazon for its retail and e-commerce data and closed-loop attribution system.

Anything You Can Do AI Can Do Better; The In-Housing Trend That Stuck | AdExchanger

Google is automating its advertising services using AI, leading to layoffs in the ad sales team.
Marketers are taking control of their ad tech contracts to access their own data.

Brand safety concerns mount as X (formerly Twitter) pulls out of MRC audit

Marketers cannot independently verify X's claims of being a safe place for advertising.
X has opted out of independent auditing for its brand safety credentials.
The move could indicate X's unwillingness to invest in securing accreditation.

PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.

PayPal is launching an advertising business to leverage transaction data and expand ad offerings across its platform and retail partners.

While Biden signs the TikTok bill, marketers still aren't panicking

Marketers are not overly worried about the TikTok 'divestment or ban' bill outcomes yet.

DTC Briefing: Why some marketers worry that Meta is 'broken'

Direct-to-consumer marketers are expressing concerns about Meta being broken.
Marketers are facing unique and persistent issues with Meta this time.

Pitch deck: How Amazon is selling ads on Prime Video to advertisers

Amazon is making its ad tier default for tens of millions of subscribers, giving marketers access to a potential 115 million monthly viewers in the US alone.
The high CPM of $36 is not deterring advertisers as they see the value in partnering with Amazon for its retail and e-commerce data and closed-loop attribution system.

Anything You Can Do AI Can Do Better; The In-Housing Trend That Stuck | AdExchanger

Google is automating its advertising services using AI, leading to layoffs in the ad sales team.
Marketers are taking control of their ad tech contracts to access their own data.

Brand safety concerns mount as X (formerly Twitter) pulls out of MRC audit

Marketers cannot independently verify X's claims of being a safe place for advertising.
X has opted out of independent auditing for its brand safety credentials.
The move could indicate X's unwillingness to invest in securing accreditation.
moreadvertising

Customer journey maps: What you need to know | MarTech

Customer journey maps visualize touchpoints and emotions throughout the customer journey, aiding in understanding and improving customer engagement.
#brands
from Digiday
3 months ago

'It's a perception worry': Marketers say AI safety guardrails need more nuance

Brands and agencies invest in AI tools for efficiency, but hesitate to label AI-generated content.
from Harvard Business Review
5 months ago

How Marketers Can Adapt to LLM-Powered Search

LLMs provide answers rather than links, changing search experiences.

'It's a perception worry': Marketers say AI safety guardrails need more nuance

Brands and agencies invest in AI tools for efficiency, but hesitate to label AI-generated content.

How Marketers Can Adapt to LLM-Powered Search

LLMs provide answers rather than links, changing search experiences.
morebrands
#digital-advertising

Digiday+ Research: Who do marketers and publishers blame for the proliferation of MFAs?

Publishers, marketers, and tech professionals have varying opinions on who is responsible for the growth of made-for-advertising sites in the digital ad space.

Multi-Ad Server Integration: goTom Now Shares Flights Across Multiple Ad Servers

GoTom introduces a technological innovation that changes ad server management for marketers with multiple ad servers.
The new features allow marketers to control multiple ad servers within a campaign and distribute impressions across multiple ad servers.

A month after Google started turning off third-party cookies in Chrome - and marketers are still apathetic

Marketers' reaction to the demise of third-party cookies in Chrome has been underwhelming
Many marketers are not taking action or fully understanding the implications of this change

Digiday+ Research: Who do marketers and publishers blame for the proliferation of MFAs?

Publishers, marketers, and tech professionals have varying opinions on who is responsible for the growth of made-for-advertising sites in the digital ad space.

Multi-Ad Server Integration: goTom Now Shares Flights Across Multiple Ad Servers

GoTom introduces a technological innovation that changes ad server management for marketers with multiple ad servers.
The new features allow marketers to control multiple ad servers within a campaign and distribute impressions across multiple ad servers.

A month after Google started turning off third-party cookies in Chrome - and marketers are still apathetic

Marketers' reaction to the demise of third-party cookies in Chrome has been underwhelming
Many marketers are not taking action or fully understanding the implications of this change
moredigital-advertising

How to Level Up as a Marketer in the AI Era (The Right Way)

AI is essential for marketers' career growth, with 60% already using AI tools.
#generative-ai

How generative AI is leveling the business playing field for everyone

Generative AI tools can help marketers be more efficient and creative, freeing them from digital debt.
Generative AI can enhance productivity, focus on important tasks, and increase enjoyment of work.

A Marketer's Guide To Generative AI Startups | AdExchanger

Generative AI is gaining popularity among marketers
Evaluation of generative AI startups is crucial for marketers

The State of AI: The paradigm shifts toward data for marketers

The release of OpenAI's ChatGPT has brought AI into the collective consciousness and allowed individuals to experiment with and understand its potential.
Marketers are increasingly adopting AI and NLP as important tools, with a 12-point increase in adoption rate compared to the previous year.

How generative AI is leveling the business playing field for everyone

Generative AI tools can help marketers be more efficient and creative, freeing them from digital debt.
Generative AI can enhance productivity, focus on important tasks, and increase enjoyment of work.

A Marketer's Guide To Generative AI Startups | AdExchanger

Generative AI is gaining popularity among marketers
Evaluation of generative AI startups is crucial for marketers

The State of AI: The paradigm shifts toward data for marketers

The release of OpenAI's ChatGPT has brought AI into the collective consciousness and allowed individuals to experiment with and understand its potential.
Marketers are increasingly adopting AI and NLP as important tools, with a 12-point increase in adoption rate compared to the previous year.
moregenerative-ai
#tiktok
from Marketing Dive
5 months ago
Marketing

TikTok users continue to grow and evolve: Here's what the numbers say

TikTok usage has quadrupled in 2021, reaching 21% of Americans weekly, impacting marketers' efforts to reach the younger demographic.

A Fishful of Dollars: What Marketers Can Learn from the Gen Z Caviar Bump

Meme culture can be a powerful tool for marketers.
The caviar bump trend on TikTok has created a boom in caviar sales.

TikTok users continue to grow and evolve: Here's what the numbers say

TikTok usage has quadrupled in 2021, reaching 21% of Americans weekly, impacting marketers' efforts to reach the younger demographic.

A Fishful of Dollars: What Marketers Can Learn from the Gen Z Caviar Bump

Meme culture can be a powerful tool for marketers.
The caviar bump trend on TikTok has created a boom in caviar sales.
moretiktok
#social-media-platforms

Social Media: Bringing People Together?

Social media usage is prevalent in the UK with 80% of adults on various platforms.

Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist

X (Twitter) is struggling to convince marketers of its safety and relevance, with declining usage and marketing spend compared to other social media platforms.

Social Media: Bringing People Together?

Social media usage is prevalent in the UK with 80% of adults on various platforms.

Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist

X (Twitter) is struggling to convince marketers of its safety and relevance, with declining usage and marketing spend compared to other social media platforms.
moresocial-media-platforms

Digiday+ Research: How advertisers are approaching spend in the upfront market

Marketers are increasingly planning to allocate budget towards upfront marketplace spending, with more investing this year compared to previous ones.
#tiktok-ban

What marketers need to know about the TikTok ban | MarTech

Data protection laws in the US are fragmented, leaving marketers to navigate a patchwork of regulations.

Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in case

Senate Republican Leader Mitch McConnell endorses TikTok ban if Chinese parent company does not sell its stake.
Marketers, especially direct-to-consumer brands reliant on TikTok for growth, may see a significant impact if the ban is enforced.

What marketers need to know about the TikTok ban | MarTech

Data protection laws in the US are fragmented, leaving marketers to navigate a patchwork of regulations.

Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in case

Senate Republican Leader Mitch McConnell endorses TikTok ban if Chinese parent company does not sell its stake.
Marketers, especially direct-to-consumer brands reliant on TikTok for growth, may see a significant impact if the ban is enforced.
moretiktok-ban

Meta Advertisers Report System Glitches Are Pushing up Ad Prices

Ad system performance issues identified by marketers
Lack of formal explanation from Meta regarding the problems

Gmail Celebrates 20th Birthday And Enforces New Security Rules 1 April

Gmail turns 20 on April 1 with new security measures
Email marketers need to adhere to new security measures for Gmail users

Mobile advertising in Southeast Asia: 2024 trends and what they mean for marketers

Smartphone penetration rate in Southeast Asia is 88.9%.
Key trends in 2024 focus on seamless, smart, and serendipitous experiences.
#third-party-cookies

Marketers are starting to test alternatives to third-party cookies amid Google's changes

Marketers are exploring alternatives to third-party cookies now that Google has restricted them in Chrome.
Interest in these alternatives has grown significantly in 2023, with some marketers testing data partnerships and first-party solutions.

Alternatives to third-party cookies: The state of play | MarTech

Marketers are not fully prepared for the phase-out of third-party cookies
Alternatives to cookies include first-party data, contextual advertising, identity resolution, and Google Topics

DSPs prepare for heavy lifting within Privacy Sandbox

Uncookied Chrome users monetize about 30% worse than those with cookies, but this performance gap can be made up with continued investment in Privacy Sandbox and ID solutions.
56% of US marketers are testing for the cookieless future, but 30% do not know how to use the Protected Audience API.

Marketers are starting to test alternatives to third-party cookies amid Google's changes

Marketers are exploring alternatives to third-party cookies now that Google has restricted them in Chrome.
Interest in these alternatives has grown significantly in 2023, with some marketers testing data partnerships and first-party solutions.

Alternatives to third-party cookies: The state of play | MarTech

Marketers are not fully prepared for the phase-out of third-party cookies
Alternatives to cookies include first-party data, contextual advertising, identity resolution, and Google Topics

DSPs prepare for heavy lifting within Privacy Sandbox

Uncookied Chrome users monetize about 30% worse than those with cookies, but this performance gap can be made up with continued investment in Privacy Sandbox and ID solutions.
56% of US marketers are testing for the cookieless future, but 30% do not know how to use the Protected Audience API.
morethird-party-cookies

Boomers make up 30% of consumer spending - so why do advertisers ignore them?

Marketers tend to focus on targeting younger generations like Gen Z, despite baby boomers having a significant amount of consumer spending power.
Companies often miss the mark when depicting older adults in their advertising, reinforcing inaccurate stereotypes.

Job Vacancy: Sales Development Representative - DACH & Nordics (German speaking) // adjust | Sales Jobs | Berlin Startup Jobs

Adjust is trusted by marketers to measure and grow their apps across platforms
Adjust has received several awards in Summer 2022

Marketers fume as Google Ads' customer service hits 'all-time low' | MarTech

Google Ads customer service is at an all-time low, with marketers frustrated by lack of help.
Even experts outside of Google are unable to find a solution to the issues they face with Google Ads.

Research Briefing: Amazon's new AI tool attempts to solve brands' sizing problems

Amazon has released Fit Insights, an AI tool that gathers feedback from customer reviews and returns to help brands improve product sizing and fit.
The percentage of marketers using third-party AI vendors has increased from 53% to 62%, while the proportion of marketers building in-house tools has decreased from 31% to 20%.

CES Briefing: Publisher sales teams head to CES to get a 'vibe check' on the 2024 ad market

Publisher sales leads are hoping to learn directly from marketers and agency execs at CES about what will convince them to spend their ad budgets in the new year.
The goal is to turn the investment of attending CES into revenue via third- and fourth-quarter deals generated from in-person meetings.

You Need More Than Data to Understand Your Customers

Marketers mistakenly equate information with intimacy
More data does not necessarily lead to better understanding of customers

Fragmented frontiers: Here is a look at the ad industry's post-tracking tribes

Marketers are still divided and uncertain about the best path forward in the absence of widespread tracking.
Some marketers are exploring alternative methods for effective targeting and ad measurement.

From tech tools to personalized presents: Holiday gifts marketers actually want | MarTech

Thoughtful gift ideas for marketers during the holiday season
Duet Display is a subscription service that turns an iPad or Android device into a second screen for Mac or PC

With the rise of retail media networks, marketers continue to grapple with lack of standardization

The growth of retail media networks is not slowing down, with approximately 45 in the U.S. and 80 globally.
Consolidation is expected in the future, with brands focusing on the few networks that have the most impact.

Hey There: Attention Metrics Stifled By Lack Of Resources

Marketers recognize the significance of attention metrics but lack the resources and understanding to measure it.
83% of media experts think it's important for their company to have an attention strategy, and 79% report substantial improvements in revenue opportunities since implementing a strategy.

How to talk to consumers about climate change | MarTech

Marketers can play a role in combating climate change through cutting CO2 emissions from digital marketing and communicating with sustainability-focused consumers.
October 2023 is projected to be the warmest year in 125,000 years due to record-breaking temperatures in October 2021, leading to stronger and more frequent extreme weather events.

IPA: 'Massive lack of alignment' between marketers and agencies on briefs

Disagreements between marketers and agencies around briefs are a common problem in their partnerships.
A new report from the IPA and BetterBriefs aims to help marketers approach briefs in a more effective way and encourage agencies to communicate when briefs are problematic.

Solving The Brand & Performance Disconnect

CMOs and marketers are under pressure to balance brand and performance marketing.
Separation between brand and performance is impacting consumer experience.
Data and technology present challenges in managing brand and performance marketing.

AI Content Generators: I Tested 5 of the Best, and Here's What I Found

67% of marketers find AI's biggest benefit is faster content creation.

Challenger Adtech Firms Compete for Oracle Advertising Clients

Ad verification firms like Integral Ad Science and DoubleVerify are poised to attract former Oracle Advertising clients amidst industry distrust.

How to grow your brand in Hong Kong and beyond

Marketers face challenges in brand growth in changing consumer behavior and economic landscape.
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