Media Briefing: Publishers pitch women's sports as advertiser interest grows
Advertisers are increasingly interested in women's sports, prompting publishers to enhance audience insights to attract more ad spend.
PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.
PayPal is launching an advertising business to leverage transaction data and expand ad offerings across its platform and retail partners.
Anything You Can Do AI Can Do Better; The In-Housing Trend That Stuck | AdExchanger
Google is automating its advertising services using AI, leading to layoffs in the ad sales team.
Marketers are taking control of their ad tech contracts to access their own data.
While Biden signs the TikTok bill, marketers still aren't panicking
Marketers are not overly worried about the TikTok 'divestment or ban' bill outcomes yet.
How audience-first creative is amplifying audio and video campaigns for 2024
Advertisers are focusing on audience-first creative for impactful ads and memorable moments.
Combining ad formats on trusted platforms like Spotify drives awareness, intent, and recall.
Gen Z is highly engaged in podcasts and music streaming platforms, making them a valuable audience for marketers.
Pitch deck: How Amazon is selling ads on Prime Video to advertisers
Amazon is making its ad tier default for tens of millions of subscribers, giving marketers access to a potential 115 million monthly viewers in the US alone.
The high CPM of $36 is not deterring advertisers as they see the value in partnering with Amazon for its retail and e-commerce data and closed-loop attribution system.
Media Briefing: Publishers pitch women's sports as advertiser interest grows
Advertisers are increasingly interested in women's sports, prompting publishers to enhance audience insights to attract more ad spend.
PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.
PayPal is launching an advertising business to leverage transaction data and expand ad offerings across its platform and retail partners.
Anything You Can Do AI Can Do Better; The In-Housing Trend That Stuck | AdExchanger
Google is automating its advertising services using AI, leading to layoffs in the ad sales team.
Marketers are taking control of their ad tech contracts to access their own data.
While Biden signs the TikTok bill, marketers still aren't panicking
Marketers are not overly worried about the TikTok 'divestment or ban' bill outcomes yet.
How audience-first creative is amplifying audio and video campaigns for 2024
Advertisers are focusing on audience-first creative for impactful ads and memorable moments.
Combining ad formats on trusted platforms like Spotify drives awareness, intent, and recall.
Gen Z is highly engaged in podcasts and music streaming platforms, making them a valuable audience for marketers.
Pitch deck: How Amazon is selling ads on Prime Video to advertisers
Amazon is making its ad tier default for tens of millions of subscribers, giving marketers access to a potential 115 million monthly viewers in the US alone.
The high CPM of $36 is not deterring advertisers as they see the value in partnering with Amazon for its retail and e-commerce data and closed-loop attribution system.
A month after Google started turning off third-party cookies in Chrome - and marketers are still apathetic
Marketers' reaction to the demise of third-party cookies in Chrome has been underwhelming
Many marketers are not taking action or fully understanding the implications of this change
Digiday+ Research: Who do marketers and publishers blame for the proliferation of MFAs?
Publishers, marketers, and tech professionals have varying opinions on who is responsible for the growth of made-for-advertising sites in the digital ad space.
Multi-Ad Server Integration: goTom Now Shares Flights Across Multiple Ad Servers
GoTom introduces a technological innovation that changes ad server management for marketers with multiple ad servers.
The new features allow marketers to control multiple ad servers within a campaign and distribute impressions across multiple ad servers.
A month after Google started turning off third-party cookies in Chrome - and marketers are still apathetic
Marketers' reaction to the demise of third-party cookies in Chrome has been underwhelming
Many marketers are not taking action or fully understanding the implications of this change
Digiday+ Research: Who do marketers and publishers blame for the proliferation of MFAs?
Publishers, marketers, and tech professionals have varying opinions on who is responsible for the growth of made-for-advertising sites in the digital ad space.
Multi-Ad Server Integration: goTom Now Shares Flights Across Multiple Ad Servers
GoTom introduces a technological innovation that changes ad server management for marketers with multiple ad servers.
The new features allow marketers to control multiple ad servers within a campaign and distribute impressions across multiple ad servers.
The State of AI: The paradigm shifts toward data for marketers
The release of OpenAI's ChatGPT has brought AI into the collective consciousness and allowed individuals to experiment with and understand its potential.
Marketers are increasingly adopting AI and NLP as important tools, with a 12-point increase in adoption rate compared to the previous year.
How generative AI is leveling the business playing field for everyone
Generative AI tools can help marketers be more efficient and creative, freeing them from digital debt.
Generative AI can enhance productivity, focus on important tasks, and increase enjoyment of work.
A Marketer's Guide To Generative AI Startups | AdExchanger
Generative AI is gaining popularity among marketers
Evaluation of generative AI startups is crucial for marketers
The State of AI: The paradigm shifts toward data for marketers
The release of OpenAI's ChatGPT has brought AI into the collective consciousness and allowed individuals to experiment with and understand its potential.
Marketers are increasingly adopting AI and NLP as important tools, with a 12-point increase in adoption rate compared to the previous year.
How generative AI is leveling the business playing field for everyone
Generative AI tools can help marketers be more efficient and creative, freeing them from digital debt.
Generative AI can enhance productivity, focus on important tasks, and increase enjoyment of work.
A Marketer's Guide To Generative AI Startups | AdExchanger
Generative AI is gaining popularity among marketers
Evaluation of generative AI startups is crucial for marketers
Social media usage is prevalent in the UK with 80% of adults on various platforms.
Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist
X (Twitter) is struggling to convince marketers of its safety and relevance, with declining usage and marketing spend compared to other social media platforms.
Social Media: Bringing People Together?
Social media usage is prevalent in the UK with 80% of adults on various platforms.
Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist
X (Twitter) is struggling to convince marketers of its safety and relevance, with declining usage and marketing spend compared to other social media platforms.
DSPs prepare for heavy lifting within Privacy Sandbox
Uncookied Chrome users monetize about 30% worse than those with cookies, but this performance gap can be made up with continued investment in Privacy Sandbox and ID solutions.
56% of US marketers are testing for the cookieless future, but 30% do not know how to use the Protected Audience API.
Alternatives to third-party cookies: The state of play | MarTech
Marketers are not fully prepared for the phase-out of third-party cookies
Alternatives to cookies include first-party data, contextual advertising, identity resolution, and Google Topics
Marketers are starting to test alternatives to third-party cookies amid Google's changes
Marketers are exploring alternatives to third-party cookies now that Google has restricted them in Chrome.
Interest in these alternatives has grown significantly in 2023, with some marketers testing data partnerships and first-party solutions.
DSPs prepare for heavy lifting within Privacy Sandbox
Uncookied Chrome users monetize about 30% worse than those with cookies, but this performance gap can be made up with continued investment in Privacy Sandbox and ID solutions.
56% of US marketers are testing for the cookieless future, but 30% do not know how to use the Protected Audience API.
Alternatives to third-party cookies: The state of play | MarTech
Marketers are not fully prepared for the phase-out of third-party cookies
Alternatives to cookies include first-party data, contextual advertising, identity resolution, and Google Topics
Marketers are starting to test alternatives to third-party cookies amid Google's changes
Marketers are exploring alternatives to third-party cookies now that Google has restricted them in Chrome.
Interest in these alternatives has grown significantly in 2023, with some marketers testing data partnerships and first-party solutions.
Boomers make up 30% of consumer spending - so why do advertisers ignore them?
Marketers tend to focus on targeting younger generations like Gen Z, despite baby boomers having a significant amount of consumer spending power.
Companies often miss the mark when depicting older adults in their advertising, reinforcing inaccurate stereotypes.
Job Vacancy: Sales Development Representative - DACH & Nordics (German speaking) // adjust | Sales Jobs | Berlin Startup Jobs
Adjust is trusted by marketers to measure and grow their apps across platforms
Adjust has received several awards in Summer 2022
Marketers fume as Google Ads' customer service hits 'all-time low' | MarTech
Google Ads customer service is at an all-time low, with marketers frustrated by lack of help.
Even experts outside of Google are unable to find a solution to the issues they face with Google Ads.
Research Briefing: Amazon's new AI tool attempts to solve brands' sizing problems
Amazon has released Fit Insights, an AI tool that gathers feedback from customer reviews and returns to help brands improve product sizing and fit.
The percentage of marketers using third-party AI vendors has increased from 53% to 62%, while the proportion of marketers building in-house tools has decreased from 31% to 20%.
CES Briefing: Publisher sales teams head to CES to get a 'vibe check' on the 2024 ad market
Publisher sales leads are hoping to learn directly from marketers and agency execs at CES about what will convince them to spend their ad budgets in the new year.
The goal is to turn the investment of attending CES into revenue via third- and fourth-quarter deals generated from in-person meetings.
You Need More Than Data to Understand Your Customers
Marketers mistakenly equate information with intimacy
More data does not necessarily lead to better understanding of customers
Fragmented frontiers: Here is a look at the ad industry's post-tracking tribes
Marketers are still divided and uncertain about the best path forward in the absence of widespread tracking.
Some marketers are exploring alternative methods for effective targeting and ad measurement.
From tech tools to personalized presents: Holiday gifts marketers actually want | MarTech
Thoughtful gift ideas for marketers during the holiday season
Duet Display is a subscription service that turns an iPad or Android device into a second screen for Mac or PC
With the rise of retail media networks, marketers continue to grapple with lack of standardization
The growth of retail media networks is not slowing down, with approximately 45 in the U.S. and 80 globally.
Consolidation is expected in the future, with brands focusing on the few networks that have the most impact.
Hey There: Attention Metrics Stifled By Lack Of Resources
Marketers recognize the significance of attention metrics but lack the resources and understanding to measure it.
83% of media experts think it's important for their company to have an attention strategy, and 79% report substantial improvements in revenue opportunities since implementing a strategy.
How to talk to consumers about climate change | MarTech
Marketers can play a role in combating climate change through cutting CO2 emissions from digital marketing and communicating with sustainability-focused consumers.
October 2023 is projected to be the warmest year in 125,000 years due to record-breaking temperatures in October 2021, leading to stronger and more frequent extreme weather events.
IPA: 'Massive lack of alignment' between marketers and agencies on briefs
Disagreements between marketers and agencies around briefs are a common problem in their partnerships.
A new report from the IPA and BetterBriefs aims to help marketers approach briefs in a more effective way and encourage agencies to communicate when briefs are problematic.
Solving The Brand & Performance Disconnect
CMOs and marketers are under pressure to balance brand and performance marketing.
Separation between brand and performance is impacting consumer experience.
Data and technology present challenges in managing brand and performance marketing.
AI Content Generators: I Tested 5 of the Best, and Here's What I Found
67% of marketers find AI's biggest benefit is faster content creation.
Challenger Adtech Firms Compete for Oracle Advertising Clients
Ad verification firms like Integral Ad Science and DoubleVerify are poised to attract former Oracle Advertising clients amidst industry distrust.
How to grow your brand in Hong Kong and beyond
Marketers face challenges in brand growth in changing consumer behavior and economic landscape.