#marketers tag - Briefly

GPT 4o's image update unlocked a huge opportunity most people are ignoring

PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.

PayPal is launching an advertising business to leverage transaction data and expand ad offerings across its platform and retail partners.

While Biden signs the TikTok bill, marketers still aren't panicking

Marketers are not overly worried about the TikTok 'divestment or ban' bill outcomes yet.

DTC Briefing: Why some marketers worry that Meta is 'broken'

Direct-to-consumer marketers are expressing concerns about Meta being broken.

Marketers are facing unique and persistent issues with Meta this time.

Media Briefing: Publishers pitch women's sports as advertiser interest grows

Advertisers are increasingly interested in women's sports, prompting publishers to enhance audience insights to attract more ad spend.

PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.

PayPal is launching an advertising business to leverage transaction data and expand ad offerings across its platform and retail partners.

While Biden signs the TikTok bill, marketers still aren't panicking

Marketers are not overly worried about the TikTok 'divestment or ban' bill outcomes yet.

DTC Briefing: Why some marketers worry that Meta is 'broken'

Direct-to-consumer marketers are expressing concerns about Meta being broken.

Marketers are facing unique and persistent issues with Meta this time.

moreadvertising

Customer journey maps: What you need to know | MarTech

Customer journey maps visualize touchpoints and emotions throughout the customer journey, aiding in understanding and improving customer engagement.

#brands

'It's a perception worry': Marketers say AI safety guardrails need more nuance

Brands and agencies invest in AI tools for efficiency, but hesitate to label AI-generated content.

How Marketers Can Adapt to LLM-Powered Search

LLMs provide answers rather than links, changing search experiences.

'It's a perception worry': Marketers say AI safety guardrails need more nuance

Brands and agencies invest in AI tools for efficiency, but hesitate to label AI-generated content.

How Marketers Can Adapt to LLM-Powered Search

LLMs provide answers rather than links, changing search experiences.

morebrands

Digiday+ Research: Who do marketers and publishers blame for the proliferation of MFAs?

Publishers, marketers, and tech professionals have varying opinions on who is responsible for the growth of made-for-advertising sites in the digital ad space.

How to Level Up as a Marketer in the AI Era (The Right Way)

AI is essential for marketers' career growth, with 60% already using AI tools.

How generative AI is leveling the business playing field for everyone

Generative AI tools can help marketers be more efficient and creative, freeing them from digital debt.

Generative AI can enhance productivity, focus on important tasks, and increase enjoyment of work.

TikTok users continue to grow and evolve: Here's what the numbers say

TikTok usage has quadrupled in 2021, reaching 21% of Americans weekly, impacting marketers' efforts to reach the younger demographic.

#social-media-platforms

Social Media: Bringing People Together?

Social media usage is prevalent in the UK with 80% of adults on various platforms.

Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist

X (Twitter) is struggling to convince marketers of its safety and relevance, with declining usage and marketing spend compared to other social media platforms.

Social Media: Bringing People Together?

Social media usage is prevalent in the UK with 80% of adults on various platforms.

Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist

X (Twitter) is struggling to convince marketers of its safety and relevance, with declining usage and marketing spend compared to other social media platforms.

moresocial-media-platforms

Digiday+ Research: How advertisers are approaching spend in the upfront market

Marketers are increasingly planning to allocate budget towards upfront marketplace spending, with more investing this year compared to previous ones.

#tiktok-ban

Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in case

Senate Republican Leader Mitch McConnell endorses TikTok ban if Chinese parent company does not sell its stake.

Marketers, especially direct-to-consumer brands reliant on TikTok for growth, may see a significant impact if the ban is enforced.

What marketers need to know about the TikTok ban | MarTech

Data protection laws in the US are fragmented, leaving marketers to navigate a patchwork of regulations.

Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in case

Senate Republican Leader Mitch McConnell endorses TikTok ban if Chinese parent company does not sell its stake.

Marketers, especially direct-to-consumer brands reliant on TikTok for growth, may see a significant impact if the ban is enforced.

What marketers need to know about the TikTok ban | MarTech

Data protection laws in the US are fragmented, leaving marketers to navigate a patchwork of regulations.

moretiktok-ban

Meta Advertisers Report System Glitches Are Pushing up Ad Prices

Ad system performance issues identified by marketers

Lack of formal explanation from Meta regarding the problems

AI Content Generators: I Tested 5 of the Best, and Here's What I Found

67% of marketers find AI's biggest benefit is faster content creation.

Challenger Adtech Firms Compete for Oracle Advertising Clients

Ad verification firms like Integral Ad Science and DoubleVerify are poised to attract former Oracle Advertising clients amidst industry distrust.

How to grow your brand in Hong Kong and beyond

Marketers face challenges in brand growth in changing consumer behavior and economic landscape.

#marketers#marketers

GPT 4o's image update unlocked a huge opportunity most people are ignoring

Media Briefing: Publishers pitch women's sports as advertiser interest grows

PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.

While Biden signs the TikTok bill, marketers still aren't panicking

DTC Briefing: Why some marketers worry that Meta is 'broken'

Media Briefing: Publishers pitch women's sports as advertiser interest grows

PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.

While Biden signs the TikTok bill, marketers still aren't panicking

DTC Briefing: Why some marketers worry that Meta is 'broken'

Customer journey maps: What you need to know | MarTech

'It's a perception worry': Marketers say AI safety guardrails need more nuance

How Marketers Can Adapt to LLM-Powered Search

'It's a perception worry': Marketers say AI safety guardrails need more nuance

How Marketers Can Adapt to LLM-Powered Search

Digiday+ Research: Who do marketers and publishers blame for the proliferation of MFAs?

How to Level Up as a Marketer in the AI Era (The Right Way)

How generative AI is leveling the business playing field for everyone

TikTok users continue to grow and evolve: Here's what the numbers say

Social Media: Bringing People Together?

Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist

Social Media: Bringing People Together?

Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist

Digiday+ Research: How advertisers are approaching spend in the upfront market

Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in case

What marketers need to know about the TikTok ban | MarTech

Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in case

What marketers need to know about the TikTok ban | MarTech

Meta Advertisers Report System Glitches Are Pushing up Ad Prices

AI Content Generators: I Tested 5 of the Best, and Here's What I Found

Challenger Adtech Firms Compete for Oracle Advertising Clients

How to grow your brand in Hong Kong and beyond

#marketers
#marketers