fromDigiday1 day agoWTF is request duplication?Request duplication refers to the practice of sending the same ad opportunity to demand-side platforms multiple times, creating many bid requests from one ad slot.E-Commerce
fromDigiday2 months agoMarketing techMedia Buying Briefing: Google's CTV updates show how the DSP arms race is accelerating
fromDigiday1 month agoMarketing techMicrosoft shuttering Xandr Invest suggests Big Tech is shrinking from the open web
fromDigiday2 months agoMarketing techMedia Buying Briefing: Google's CTV updates show how the DSP arms race is accelerating
fromDigiday1 month agoMarketing techMicrosoft shuttering Xandr Invest suggests Big Tech is shrinking from the open web
Marketing techfromExchangewire2 months agoThe Evolution of SSPs & DSPs: Are We Headed for a Converged Future?The advertising ecosystem may trend towards a converged platform, impacting the traditional roles of SSPs and DSPs.
Marketing techfromDigiday2 months agoThe winners and losers of Google's third-party cookie reversalGoogle's cookie policy reversal has provided temporary relief, but reflects a strategic retreat rather than a clear win.
