DSPs are leaning on automation and customer service to drive campaign performanceMarketers are adopting simplified DSP solutions, emphasizing AI and data-driven strategies for effective digital advertising.
Digiday+ Research: Amazon has work to do as a DSP platform amid Google and TTD's leadThe ad industry shows strong interest in Amazon competing with Google and The Trade Desk in programmatic advertising.
DSPs are leaning on automation and customer service to drive campaign performanceMarketers are adopting simplified DSP solutions, emphasizing AI and data-driven strategies for effective digital advertising.
Digiday+ Research: Amazon has work to do as a DSP platform amid Google and TTD's leadThe ad industry shows strong interest in Amazon competing with Google and The Trade Desk in programmatic advertising.
Council Post: Three Pillars For Successfully Advertising In Sensitive IndustriesAdvertising in regulated industries is challenging, yet can lead to significant rewards for those who understand compliance and leverage expert teams.
Author Post: Digital Marketing for Small Business: How to Maximize Your ImpactA strong online presence and strategic advertising can lead to better returns on investment for businesses.