#demand-side-platforms
#demand-side-platforms

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AdExchanger

Premion Buys CTV-Focused DSP Octillion | AdExchanger

TEGNA-owned CTV ad platform Premion has acquired DSP Octillion Media to strengthen its position in the local CTV advertising market.

Acquisitions and mergers are becoming more common in the overcrowded market as demand-side platforms compete for a share of the CTV pie. [ more ]

AdExchanger

NBCUniversal Flexes Its Programmatic Prowess During CES | AdExchanger

About 30% of Peacock ads are sold programmatically.

NBCU's programmatic ad revenue rose 50% last year compared to 2022. [ more ]

AdExchanger

NBCUniversal Flexes Its Programmatic Prowess During CES | AdExchanger

About 30% of Peacock ads are sold programmatically.

NBCU's programmatic ad revenue rose 50% last year compared to 2022. [ more ]

Digiday

DSPs prepare for heavy lifting within Privacy Sandbox

Uncookied Chrome users monetize about 30% worse than those with cookies, but this performance gap can be made up with continued investment in Privacy Sandbox and ID solutions.

56% of US marketers are testing for the cookieless future, but 30% do not know how to use the Protected Audience API. [ more ]

AdExchanger

NBCUniversal Flexes Its Programmatic Prowess During CES | AdExchanger

About 30% of Peacock ads are sold programmatically.

NBCU's programmatic ad revenue rose 50% last year compared to 2022. [ more ]

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