#demand-side-platforms

[ follow ]
#supply-side-platforms #digital-marketing #yield-optimization #programmatic-advertising #request-duplication
fromAdExchanger
1 day ago

How PubMatic Countered A Big DSP's Spending Dip In Q3 (And Our Theory On Who It Was) | AdExchanger

Rajeev Goel, PubMatic's CEO and co-founder, demurred like a champ. He dismissed the "reseller" label as "noise" and pointed to PubMatic's recent collaboration with The Trade Desk on an API that helps publishers and advertisers share deal metadata between platforms in real time. "PubMatic is a platform for direct inventory monetization - reselling is not our business," Goel said. "We are a direct connection to publishers ... and I think it's pretty clear we provide value in ways that DSPs do not."
Marketing tech
E-Commerce
fromDigiday
4 months ago

WTF is request duplication?

Request duplication involves sending the same ad opportunity to multiple demand-side platforms multiple times, impacting advertising costs.
fromDigiday
5 months ago

Microsoft shuttering Xandr Invest suggests Big Tech is shrinking from the open web

"The closure of Microsoft Advertising's demand-side platform signifies a shift toward AI-driven advertising, suggesting a new dynamic between Big Tech and independent firms."
Marketing tech
Marketing tech
fromDigiday
6 months ago

Media Buying Briefing: Google's CTV updates show how the DSP arms race is accelerating

Advertisers are increasingly using DV360 for CTV campaigns, indicating growing competition among demand-side platforms.
Marketing tech
fromExchangewire
6 months ago

The Evolution of SSPs & DSPs: Are We Headed for a Converged Future?

The advertising ecosystem may trend towards a converged platform, impacting the traditional roles of SSPs and DSPs.
Marketing tech
fromDigiday
6 months ago

The winners and losers of Google's third-party cookie reversal

Google's cookie policy reversal has provided temporary relief, but reflects a strategic retreat rather than a clear win.
[ Load more ]