fromDigiday1 day agoMarketing techMedia Buying Briefing: Google's CTV updates show how the DSP arms race is acceleratingAdvertisers are increasingly using DV360 for CTV campaigns, indicating growing competition among demand-side platforms.
Marketing techfromExchangewire1 week agoThe Evolution of SSPs & DSPs: Are We Headed for a Converged Future?The advertising ecosystem may trend towards a converged platform, impacting the traditional roles of SSPs and DSPs.
Marketing techfromDigiday1 week agoThe winners and losers of Google's third-party cookie reversalGoogle's cookie policy reversal has provided temporary relief, but reflects a strategic retreat rather than a clear win.