#demand-side-platforms tag

DSPs are leaning on automation and customer service to drive campaign performance

Marketers are adopting simplified DSP solutions, emphasizing AI and data-driven strategies for effective digital advertising.

Digiday+ Research: Amazon has work to do as a DSP platform amid Google and TTD's lead

The ad industry shows strong interest in Amazon competing with Google and The Trade Desk in programmatic advertising.

DSPs are leaning on automation and customer service to drive campaign performance

Marketers are adopting simplified DSP solutions, emphasizing AI and data-driven strategies for effective digital advertising.

Digiday+ Research: Amazon has work to do as a DSP platform amid Google and TTD's lead

The ad industry shows strong interest in Amazon competing with Google and The Trade Desk in programmatic advertising.

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Council Post: Three Pillars For Successfully Advertising In Sensitive Industries

Advertising in regulated industries is challenging, yet can lead to significant rewards for those who understand compliance and leverage expert teams.

Author Post: Digital Marketing for Small Business: How to Maximize Your Impact

A strong online presence and strategic advertising can lead to better returns on investment for businesses.

Premion Buys CTV-Focused DSP Octillion | AdExchanger

TEGNA-owned CTV ad platform Premion has acquired DSP Octillion Media to strengthen its position in the local CTV advertising market.

Acquisitions and mergers are becoming more common in the overcrowded market as demand-side platforms compete for a share of the CTV pie.

DSPs prepare for heavy lifting within Privacy Sandbox

Uncookied Chrome users monetize about 30% worse than those with cookies, but this performance gap can be made up with continued investment in Privacy Sandbox and ID solutions.

56% of US marketers are testing for the cookieless future, but 30% do not know how to use the Protected Audience API.

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