Skift Take
Airbnb, which is very standoffish when it comes to paying for digital ads on Google.com and Google Travel, is winning the marketing sweepstakes by a landslide.Not even close.Online Travel This Week
In the perennial quest to turn bargaining-hunting travelers with little brand loyalty into customers making bookings and generating revenue through paid advertising, Airbnb widened its already substantial advantage in 2022 over rivals Booking Holdings and Expedia Group.
Airbnb, which is very standoffish when it comes to paying for digital ads on Google.com and Google Travel, is winning the marketing sweepstakes by a landslide.Not even close.Online Travel This Week
In the perennial quest to turn bargaining-hunting travelers with little brand loyalty into customers making bookings and generating revenue through paid advertising, Airbnb widened its already substantial advantage in 2022 over rivals Booking Holdings and Expedia Group.
#competition #advertising #significantly #competitors #limitations #profitability #digital-marketing #public-relations
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