Email marketing metrics are essential for measuring campaign success and identifying improvement areas, with key metrics including open rate, click-through rate, and conversion rate.
Engagement metrics like open and click-through rates help tailor email strategies to boost audience interaction and optimize content for better performance.
Maintaining list health through metrics such as bounce rate and unsubscribe rate is crucial for sustaining a successful email marketing strategy.
Tracking email marketing metrics is vital for several reasons. Identifying patterns in subscriber behavior helps refine content strategies for improved engagement.
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