16 Ways to Integrate Social Media with Email in Marketing - Litmus
Briefly

One way to inform subscribers about social channels is by adding icons and emphasizing unique value propositions for each platform. Use phrases like 'See what happens behind the scenes-TikTok icon' to illustrate benefits effectively. - Jaina Mistry
Segment and target specific email campaigns towards different subscriber groups like active or new subscribers to maximize engagement. Personalize messages based on subscriber behavior for better results. - Jaina Mistry
Leverage social contests to direct email subscribers to engage with social channels. Promote giveaways within emails to encourage subscribers to participate and increase social media interaction. - Anonymous
Read at Litmus
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