"For most companies, their website is ground zero for email list growth. But few are quantitatively measuring how successful their efforts here are."
"The key to success is to broaden your definition of what a conversion is, define a formula for each instance, and then leverage it at all stages of your program."
"By using 'step-by-step conversion rates' you get an understanding of how many prospects moved forward at each step - and how many didn't."
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