fromModern Retail
11 hours agoE-commerce sites see low sales from ChatGPT traffic, study finds - but that could change
"Results contradict widespread expectations of LLM superiority," the authors wrote in the paper's abstract. "Time-trend analyses suggest gradual convergence with traditional channels, but projections indicate LLM will not achieve parity with organic search within the next year. These findings challenge narratives of LLMs as immediate 'Google killers,' while suggesting potential for long-term channel evolution."
E-Commerce