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#ecommerce #chatgpt #e-commerce #marketing-channels #user-generated-content #digital-advertising
fromModern Retail
11 hours ago

E-commerce sites see low sales from ChatGPT traffic, study finds - but that could change

"Results contradict widespread expectations of LLM superiority," the authors wrote in the paper's abstract. "Time-trend analyses suggest gradual convergence with traditional channels, but projections indicate LLM will not achieve parity with organic search within the next year. These findings challenge narratives of LLMs as immediate 'Google killers,' while suggesting potential for long-term channel evolution."
E-Commerce
Social media marketing
fromForbes
1 month ago

How To Build A UGC Marketing Machine That Actually Drives Sales

User-generated content (UGC) outperforms intrusive traditional ads by building trust, increasing engagement, and driving higher conversion rates.
E-Commerce
fromSourcing Journal
2 months ago

Adobe: Gen AI Shopping Traffic Sees 4,700% Uptick in July

Generative AI-driven shopping traffic to retailers increased 4,700% since July 2024, and AI-referred visitors engage more but convert less.
#ecommerce
more#ecommerce
Online marketing
fromTech Times
2 months ago

How to Find Wasted Spend in Your PPC Campaigns Fast

Wasted ad spend in PPC campaigns results in missed conversions that could have been achieved with better keyword management.
Marketing tech
fromMarTech
4 months ago

Average LLM visitor worth 4.4x organic search visitors | MarTech

AI search visitors are significantly more valuable for conversions than traditional search visitors.
fromForbes
5 months ago

Create A High-Converting Sales Page With 5 ChatGPT Prompts That Sell

Based on what you know about my business, create a powerful value proposition for my sales page. Include who my offer is for, what transformation they'll experience, and why they should choose me.
Growth hacking
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