Carrier billing vs digital wallets in iGaming. Who's winning? - London Business News | Londonlovesbusiness.com
Briefly

Mobile carrier billing is increasingly used for gaming payments and reportedly converts far better than digital wallets, with research indicating conversion rates up to ten times higher. Carrier billing routes payments through the customer's mobile provider, appealing to vendors and customers due to streamlined integration and user convenience. Casino platforms allow users to select carrier billing, enter a phone number, and confirm the transaction without leaving the platform. Supporting major local mobile operators increases accessibility and can foster customer loyalty. Carrier billing charges either post-pay monthly bills or deducts prepaid credit, simplifying payment flows while enhancing perceived security and trust.
There's no sure answer to this question as there's a place for each in digital transactions. Despite this, it is hard to ignore the rising use of mobile billing for gaming service payments. Marketers say carrier billing converts better than e-wallet payments, with this Jupiter research indicating that the conversion rate is 10 times higher than that of digital wallets.
Most iGaming vendors have streamlined the carrier billing process by integrating the mobile phone pay option into their platforms. Users do not need to leave the gaming platform to complete the payment on another website or application nor do they rely on a third party to facilitate the transaction. With the pay by mobile casino option, users simply: Select the carrier billing option Input their mobile phone number Confirm the transaction
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