"Bartlett attributed his success to the concept of focusing on "embarrassingly small steps," which he referred to as the "secret philosophy everyone else ignores." He said he was inspired by a Harvard Business Review study that showed the motivational power of tiny wins on employees. Bartlett said he applied that thinking to "DOAC" and thought if he kept changing the trajectory in tiny ways, like A/B testing titles and thumbnails, he could get a similar effect."
"He said adding an exclamation mark to the end of a title resulted in a 0.2% increase in click-through rate, while changing the color of thumbnails from green to red increased the click-through rate by 1.4%. Bartlett talked about another small change that impressed a big-name guest. He said an employee changed the air freshener in the "DOAC" studio before Spotify CEO Daniel Ek came to be interviewed on the show."
Steven Bartlett built The Diary of a CEO by embracing a 1% mindset that prioritizes embarrassingly small steps over big leaps. He credited tiny, repeatable changes with improving company performance and employee motivation, citing a Harvard Business Review finding on the power of small wins. He implemented continuous A/B tests on episode titles and thumbnails to nudge engagement. Simple tweaks produced measurable lifts: adding an exclamation mark produced a 0.2% higher click-through rate, and switching thumbnail color from green to red produced a 1.4% lift. Tiny operational details, such as changing an air freshener before a guest arrival, reinforced momentum and perception.
Read at Business Insider
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