Global and national brands have been upended by changes brought on in omnichannel marketing as customers access search engines and social media sites that provide highly localized results."Brands must ensure consistent localized marketing efforts while still appealing to the unique local audience, and marketers must find ways to consolidate workflows while optimizing local channels," Afif Khoury, founder and CEO of Soci, told VentureBeat.
#organization #individuals #responsibility #automatically #machine-learning #recommendations #corporations #funding-round #digital-marketing
[
add
]
[
|
|
...
]