Marketing Briefing: Coca-Cola and other major marketers enter 'test and learn' phase with generative AI
Briefly

Last week, Coca-Cola pitched fans on using generative artificial intelligence tools to create artwork for the brand with the chance that something they create could potentially appear on billboards in New York and London.The beverage behemoth is also reportedly working with consultancy Bain & Company to consider how it can integrate AI technologies into its marketing.
Read at Digiday
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