#consumer-trust
#consumer-trust

Marketing

7 Keys to Inbound Marketing for Growing Your Opportunity

Inbound marketing builds trust and authenticity with customers by pulling them towards your brand. [ more ]

#influencer-marketing

Forbes

Artificial intelligence

Council Post: Will AI Influencers Displace Creators?

Creators will need to focus on unique and personal content as AI advances in generating video content. [ more ]

Entrepreneur

Marketing

How to Better Manage Your Brand's Reputation in the Digital Age | Entrepreneur

Review manipulation can severely damage a brand's reputation.

Online reviews heavily impact consumer buying decisions. [ more ]

Forbes

Artificial intelligence

Council Post: Will AI Influencers Displace Creators?

Creators will need to focus on unique and personal content as AI advances in generating video content. [ more ]

Entrepreneur

Marketing

How to Better Manage Your Brand's Reputation in the Digital Age | Entrepreneur

Review manipulation can severely damage a brand's reputation.

Online reviews heavily impact consumer buying decisions. [ more ]

moreinfluencer-marketing

Fast Company

Marketing

3 practical ways to prioritize sustainability and avoid greenwashing

Consumers struggle to distinguish genuinely sustainable brands due to greenwashing and misleading environmental claims. [ more ]

Boston Condos For Sale Ford Realty

Boston food

Story Of A Boston Beacon Hill Condo Water Leak Boston Condos For Sale Ford Realty

Flex Seal is portrayed as a remarkable product in commercials, potentially offering solutions for water-related issues. [ more ]

Exchangewire

Marketing

impact.com Maintains Momentum with Strong Q1 Results

Brands are turning to partnerships for revenue growth by leveraging consumer trust in recommendations over traditional advertising. [ more ]

#personal-branding

Entrepreneur

Marketing

Want to Know the Secret to Closing More Sales? Try This | Entrepreneur

The intersection of personal and corporate branding is crucial for success in the modern era. [ more ]

Forbes

Marketing

How A CEO's Personal Brand Can Help Connect With Customers

CEOs as public faces

Personal branding for CEOs [ more ]

Entrepreneur

Marketing

Want to Know the Secret to Closing More Sales? Try This | Entrepreneur

The intersection of personal and corporate branding is crucial for success in the modern era. [ more ]

Forbes

Marketing

How A CEO's Personal Brand Can Help Connect With Customers

CEOs as public faces

Personal branding for CEOs [ more ]

morepersonal-branding

#marketing-strategies

Forbes

Marketing

Council Post: Building New Levels Of Consumer Trust Through Ethical Marketing And PR Practices

Marketing and PR professionals must navigate a competitive economic environment ethically to maintain consumer trust and brand reputation. [ more ]

The Drum

1 day ago

Marketing

OOH advertising: What are the top 3 advantages of the out of home channel?

OOH advertising remains highly effective in building trust among modern audiences, especially in the current advertising landscape. [ more ]

Forbes

Marketing

Council Post: Building New Levels Of Consumer Trust Through Ethical Marketing And PR Practices

Marketing and PR professionals must navigate a competitive economic environment ethically to maintain consumer trust and brand reputation. [ more ]

The Drum

1 day ago

Marketing

OOH advertising: What are the top 3 advantages of the out of home channel?

OOH advertising remains highly effective in building trust among modern audiences, especially in the current advertising landscape. [ more ]

moremarketing-strategies

Fast Company

Marketing

Why giving shoppers an easy way to return items has become retail gold

Easy returns process builds consumer trust and loyalty, encouraging more shopping. [ more ]

Entrepreneur

Marketing

Why Successful Brands Should Embrace Radical Transparency | Entrepreneur

Consumer trust is key for business success. Transparency is essential in today's marketplace for earning customer confidence and loyalty. [ more ]

Entrepreneur

Marketing

What CEOs Need to Know About the True Power of Earned Media | Entrepreneur

Earned media significantly impacts brand credibility, visibility, and engagement, often overlooked by C-suite members. [ more ]

#generative-ai

Forbes

Artificial intelligence

How To Overcome GenAI Consumer Backlash

AI technology raises concerns around authenticity and trust in media content

Generative AI has increased consumer familiarity and awareness [ more ]

Marketing Dive

Online marketing

The bad ad ecosystem: Here's what the research says

The problem of bad ads is growing due to generative AI and high inventory.

Bad ads negatively affect consumer trust in good ads and can lead to ad blocking. [ more ]

Forbes

Artificial intelligence

How To Overcome GenAI Consumer Backlash

AI technology raises concerns around authenticity and trust in media content

Generative AI has increased consumer familiarity and awareness [ more ]

Marketing Dive

Online marketing

The bad ad ecosystem: Here's what the research says

The problem of bad ads is growing due to generative AI and high inventory.

Bad ads negatively affect consumer trust in good ads and can lead to ad blocking. [ more ]

moregenerative-ai

#regulations

Iapp

EU data protection

IAPP GPS 2024: Organizations, regulators face growing digital governance complexity

Privacy professionals and regulators are urged to play a more significant role in addressing challenges in the digital landscape.

The focus is shifting towards a comprehensive concept of digital governance, encompassing personal data, AI, surveillance, cybersecurity, and more. [ more ]

Cardplayer

2 weeks ago

Online learning

New Casino Legislation Could Impact Online Poker And Sports Betting

Stay informed about changing casino legislation to understand impacts on online poker and sports betting activities. [ more ]

Iapp

EU data protection

IAPP GPS 2024: Organizations, regulators face growing digital governance complexity

Privacy professionals and regulators are urged to play a more significant role in addressing challenges in the digital landscape.

The focus is shifting towards a comprehensive concept of digital governance, encompassing personal data, AI, surveillance, cybersecurity, and more. [ more ]

Cardplayer

2 weeks ago

Online learning

New Casino Legislation Could Impact Online Poker And Sports Betting

Stay informed about changing casino legislation to understand impacts on online poker and sports betting activities. [ more ]

moreregulations

beehiiv Blog

Data science

How To Master Zero Party Data in Email Marketing

Zero-party data is crucial for email marketing success due to privacy concerns

Businesses need to shift towards zero-party data by 2024 for better audience understanding. [ more ]

Forbes

Marketing

Council Post: Why Marketers Aren't Creating The Content They Know They Need-And How They Can Start

Marketers prioritize traditional advertising over authentic content despite knowing its importance.

Consumers trust authentic content created by real people more than traditional ads. [ more ]

#privacy-concerns

The Drum

Marketing

The Drum

Changes in digital marketing due to privacy concerns

Brands adapting to new tracking policies [ more ]

Iapp

Privacy professionals

Consumer Perspectives of Privacy and Artificial Intelligence

AI technologies are being regulated by governments worldwide to minimize risks and maximize benefits.

Consumer concerns about privacy are growing as AI tools become popular and collect personal data. [ more ]

The Drum

Marketing

The Drum

Changes in digital marketing due to privacy concerns

Brands adapting to new tracking policies [ more ]

Iapp

Privacy professionals

Consumer Perspectives of Privacy and Artificial Intelligence

AI technologies are being regulated by governments worldwide to minimize risks and maximize benefits.

Consumer concerns about privacy are growing as AI tools become popular and collect personal data. [ more ]

moreprivacy-concerns

#google

Hubspot

in 5 months

Artificial intelligence

Google's Head of Technology Platforms On How First-Party Data & AI Will Transform The Ad Industry - For The Better

Google is working to rebuild advertising with a consumer-centered, privacy-forward viewpoint.

Privacy is a vital pillar of the new advertising strategy, as consumers are concerned about how companies use their personal data. [ more ]

Digiday

5 months ago

Marketing

Google expands 'conversational' generative AI tools for advertisers powered by Gemini

Google is expanding the use of its Gemini AI model for search advertisers.

The AI-generated ads still require final human approval before going live. [ more ]

Hubspot

in 5 months

Artificial intelligence

Google's Head of Technology Platforms On How First-Party Data & AI Will Transform The Ad Industry - For The Better

Google is working to rebuild advertising with a consumer-centered, privacy-forward viewpoint.

Privacy is a vital pillar of the new advertising strategy, as consumers are concerned about how companies use their personal data. [ more ]

Digiday

5 months ago

Marketing

Google expands 'conversational' generative AI tools for advertisers powered by Gemini

Google is expanding the use of its Gemini AI model for search advertisers.

The AI-generated ads still require final human approval before going live. [ more ]

moregoogle

The Conversation

Marketing

Super Bowl: events like this are perfect for brand storytelling - unless companies get their messaging wrong

Super Bowl ads are highly anticipated and provide a platform for brands to reinforce their values through storytelling.

Brand authenticity is crucial in today's digitally connected world to maintain consumer trust and loyalty. [ more ]

MarTech

Privacy professionals

How to build customer trust through data privacy and security | MarTech

Safeguarding consumer data is crucial for business success and reputation.

Non-tech businesses also need to prioritize cybersecurity to protect customer data. [ more ]

Social Media Today

5 months ago

Digital life

Reddit Shares New Insights into its Rising Value as a Trusted Chanel for Product Research

Over half of US shoppers have concerns over the quality and legitimacy of product discovery channels.

Reddit is becoming the most trusted channel for product recommendations and information. [ more ]

The Drum

Marketing

An ethical data framework creates a 'rock solid foundation' to build out AI principles

Creating an ethical framework for data is crucial for the AI-driven future of the advertising industry.

Transparency and respect for people's privacy are essential for rebuilding consumer trust and strengthening customer connections. [ more ]

The Drum

Online marketing

An ethical data framework creates a 'rock solid foundation' to build out AI principles

Creating an ethical framework for data is crucial for the AI-driven future of the advertising industry.

Transparency and respect for people's privacy are essential for rebuilding consumer trust and strengthening customer connections. [ more ]

#data-ethics

The Drum

Privacy professionals

An ethical data framework creates a 'rock solid foundation' to build out AI principles

Creating an ethical framework for data is crucial for the AI-driven future of the advertising industry.

Transparency and respect for people's privacy are essential for rebuilding consumer trust and strengthening customer connections. [ more ]

The Drum

Privacy professionals

An ethical data framework creates a 'rock solid foundation' to build out AI principles

Creating an ethical framework for data is crucial for the AI-driven future of the advertising industry.

Transparency and respect for people's privacy are essential for rebuilding consumer trust and strengthening customer connections. [ more ]

The Drum

Privacy professionals

An ethical data framework creates a 'rock solid foundation' to build out AI principles

Creating an ethical framework for data is crucial for the AI-driven future of the advertising industry.

Transparency and respect for people's privacy are essential for rebuilding consumer trust and strengthening customer connections. [ more ]

The Drum

Privacy professionals

An ethical data framework creates a 'rock solid foundation' to build out AI principles

Creating an ethical framework for data is crucial for the AI-driven future of the advertising industry.

Transparency and respect for people's privacy are essential for rebuilding consumer trust and strengthening customer connections. [ more ]

The Drum

Privacy professionals

An ethical data framework creates a 'rock solid foundation' to build out AI principles

Creating an ethical framework for data is crucial for the AI-driven future of the advertising industry.

Transparency and respect for people's privacy are essential for rebuilding consumer trust and strengthening customer connections. [ more ]

The Drum

Privacy professionals

An ethical data framework creates a 'rock solid foundation' to build out AI principles

Creating an ethical framework for data is crucial for the AI-driven future of the advertising industry.

Transparency and respect for people's privacy are essential for rebuilding consumer trust and strengthening customer connections. [ more ]

moredata-ethics

The Business of Fashion

Marketing

Social Media Is Changing. What Does That Mean for Brand and Consumer Connections?

People's social self has declined over the past 12 months, leading to a 'friendship recession'

Social media platforms prioritize reach and virality over authentic connection, impacting consumer trust and relationships [ more ]

#consumer trust

Adweek

Marketing

What Brands Need to Know About Creator Marketing in 2024

The creator economy is estimated to be worth $21 billion and is becoming a critical component of brand building.

Brands are increasingly investing in creators, with 92% planning to increase their spending on creators in 2024.

Consumers trust creators when making purchasing decisions, with a majority turning to creators over social media ads and celebrities. [ more ]

PR Daily

Marketing

The Daily Scoop: A crackdown is coming on fake reviews - PR Daily

Government and tech companies are taking action to combat fake reviews on platforms like Google and Yelp.

The Federal Trade Commission proposed a rule to punish businesses for buying or selling fake reviews, and online platforms like Amazon and Expedia announced a coalition to combat review fraud. [ more ]

Adweek

Marketing

What Brands Need to Know About Creator Marketing in 2024

The creator economy is estimated to be worth $21 billion and is becoming a critical component of brand building.

Brands are increasingly investing in creators, with 92% planning to increase their spending on creators in 2024.

Consumers trust creators when making purchasing decisions, with a majority turning to creators over social media ads and celebrities. [ more ]

PR Daily